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书名 商务英语综合教程(附光盘学生用书1新基点全国高等院校商务英语专业本科系列规划教材)/语言技能子系列
分类 教育考试-大中专教材-成人教育
作者 龙毛忠
出版社 对外经济贸易大学出版社
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本书共分四册,每册12个单元,内容包括经济、管理、国际法和跨文化四大模块,每单元均由TextA、TextB、TextC及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于垒日制商务英语专业或者英语(商务英语方向)专业的一二年级大学生,也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。

目录

Unit One Business Leaders

 Text A Richard Branson -- the World's Greatest Brand Builder

 Text B Women and Men, Work and Power

 Text C Oprah Winfrey: The Queen of Talk Shows

Unit Two Becoming Persuasive

 Text A How to Be Persuasive

 Text B How Persuasive Are You?

 Text C How can We Put off an Important Conversation at Work?

Unit Three Integrity in Business

 Text A MBA Students Swap Integrity for Plagiarism

 Text B "Is It Time for Me to Get Out?"

 Text C Online Courses Outside Business Hours

Unit Four Motivating Employees

 Text A Employee Efficiency and Motivation

 Text B The Flower Effect

 Text C Marks & Spencer's Ways to Motivate It's Staff

Unit Five Team Building

 Text A Top Team Building Strategies: Company Team Building

 Text B Employee Team Building: Making a Successful Team

 Text C Characteristics of Good Teams

Unit Six The Art of Layoff

 Text A Tips on How to Fire Employees

 Text B Less Painful Ways to Downsize Your Company

 Text C Office Life in America

Unit Seven Stress Management

 Text A Depression & Stress on Job Related Situations

 Text B How to Handle a Stress-Related Meltdown and Get Back in the Game

 Text C Great Tips for Successful Stress Management

Unit Eight Online Shopping

 Text A Wealthy Buyers Go Online to Make Big Savings

Text B Marketers Take Advantage of the Information Age

Text C Getting the Most from Online Shopping

Unit Nine Building Customer Loyalty

 Text A Johnny

 Text B Customer Loyalty: 6 Tips to Gain Client Trust and Retain Client Trust

 Text C Customer Service

Unit Ten Cause Marketing

 Text A It Pays Off -- If You Do It Right

 Text B "Cause Marketing" Tips: Boost Business by Giving Back

 Text C Habitat for Humanity

Unit Eleven Corporate Espionage

 Text A Procter & Gamble vs. Unilever: A Case of Corporate Espionage '

 Text B Hewlett-Packard Spying Scandal Sheds New Light on US Corporate "Ethics"

 Text C Understanding Intellectual Property Rights through Coca Cola

Unit Twelve Global Crisis

 Text A Rich but Hungry

 Text B Gas Crisis Packs Global Punch -- and Not Just on Motorists

 Text C "Earth Hour" Goes Global

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