本书共分四册,每册12个单元,内容包括经济、管理、国际法和跨文化四大模块,每单元均由TextA、TextB、TextC及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于垒日制商务英语专业或者英语(商务英语方向)专业的一二年级大学生,也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。
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书名 | 商务英语综合教程(附光盘学生用书1新基点全国高等院校商务英语专业本科系列规划教材)/语言技能子系列 |
分类 | 教育考试-大中专教材-成人教育 |
作者 | 龙毛忠 |
出版社 | 对外经济贸易大学出版社 |
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简介 | 编辑推荐 本书共分四册,每册12个单元,内容包括经济、管理、国际法和跨文化四大模块,每单元均由TextA、TextB、TextC及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于垒日制商务英语专业或者英语(商务英语方向)专业的一二年级大学生,也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。 目录 Unit One Business Leaders Text A Richard Branson -- the World's Greatest Brand Builder Text B Women and Men, Work and Power Text C Oprah Winfrey: The Queen of Talk Shows Unit Two Becoming Persuasive Text A How to Be Persuasive Text B How Persuasive Are You? Text C How can We Put off an Important Conversation at Work? Unit Three Integrity in Business Text A MBA Students Swap Integrity for Plagiarism Text B "Is It Time for Me to Get Out?" Text C Online Courses Outside Business Hours Unit Four Motivating Employees Text A Employee Efficiency and Motivation Text B The Flower Effect Text C Marks & Spencer's Ways to Motivate It's Staff Unit Five Team Building Text A Top Team Building Strategies: Company Team Building Text B Employee Team Building: Making a Successful Team Text C Characteristics of Good Teams Unit Six The Art of Layoff Text A Tips on How to Fire Employees Text B Less Painful Ways to Downsize Your Company Text C Office Life in America Unit Seven Stress Management Text A Depression & Stress on Job Related Situations Text B How to Handle a Stress-Related Meltdown and Get Back in the Game Text C Great Tips for Successful Stress Management Unit Eight Online Shopping Text A Wealthy Buyers Go Online to Make Big Savings Text B Marketers Take Advantage of the Information Age Text C Getting the Most from Online Shopping Unit Nine Building Customer Loyalty Text A Johnny Text B Customer Loyalty: 6 Tips to Gain Client Trust and Retain Client Trust Text C Customer Service Unit Ten Cause Marketing Text A It Pays Off -- If You Do It Right Text B "Cause Marketing" Tips: Boost Business by Giving Back Text C Habitat for Humanity Unit Eleven Corporate Espionage Text A Procter & Gamble vs. Unilever: A Case of Corporate Espionage ' Text B Hewlett-Packard Spying Scandal Sheds New Light on US Corporate "Ethics" Text C Understanding Intellectual Property Rights through Coca Cola Unit Twelve Global Crisis Text A Rich but Hungry Text B Gas Crisis Packs Global Punch -- and Not Just on Motorists Text C "Earth Hour" Goes Global |
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