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| 书名 | 商务英语函电技能训练(高职高专规划教材) |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 王黎明 |
| 出版社 | 机械工业出版社 |
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| 简介 | 编辑推荐 这本《商务英语函电技能训练》由王黎明主编，取材新颖、真实。教材中很多素材来源于国内外商务网站和外贸企业，内容新颖、真实，能够反映商界最新动态。 教材以行业为先导。每章涉及一个行业，让学生了解不同外贸行业的运行情况，熟悉相应的产品，为今后工作打好基础。 本教材注重过程性评价，将一次性的总结性评价由过程性评价来替代。每章结束后，学生都要进行自评、互评，在此基础上老师再对学生的实训表现进行评价。 本教材图文并茂、版式灵活。教材版面编排方面，力求图文并茂，版式灵活，以激发学生的学习兴趣，有助于消化教学内容。 内容推荐 这本《商务英语函电技能训练》由王黎明主编，根据高等职业教育的培养目标，按照外贸岗位群的工作任务和职业能力分析而编写，是理论教学用书《商务英语函电》(普通高等教育“十一五”国家级规划教材，书号为ISBN978-7-111-21921-7)的配套实践教学用书。《商务英语函电技能训练》旨在指导学生开展有效的实训，着重训练学生在国际商务活动中与外商进行书面沟通的能力，以培养学生的职业核心能力。教材以商务活动及贸易来往为主线设计内容，涉及建立业务关系、询盘、报盘、还盘、接受、签订合同、寄送形式发票、促销、付款方式、包装、保险、装运、投诉和索赔等业务活动。本教材可作为高职高专院校外贸、商务英语、金融、经济管理等专业教学用书。本教材可与《商务英语函电》配套使用，也可单独使用。 目录 前言 Chapter 1 Layout of a Business Letter Objectives of Training Probable Working Environment Training Guidelines Specimen Letter Training Summary of Training Chapter 2 Establishing Business Relations Objectives of Training Probable Working Environment Training Guidelines Specimen Letter Training Summary of Training Chapter 3 Business Negotiation Objectives of Training Part 1 Enquiry and Offer Probable Working Environment Training Guidelines Specimen Letter Training Summary of Training Part 2 Counte卜0什er and Acceptance Probable Working Environment Training Guidelines Specimen Letter Summary of Training Chapter 4 Sending ProfOrma Invoice Objectives of Training Probable Working Environment Training Guidelines Specimen Letter Specimen Proforma Invoice Training Summary of Training Chapter 5 Signing a Contract Objectives of Training Probable Working Environment Training Guidelines Specimen Contract&Letter Training Summary of Training Chapter 6 Modes of Modern Communication Objectives of Training Probable Working Environment Training Guidelines Specimen Fax Training Probable Working Environment Training Guidelines Specimen Email Training Summary of Training Chapter 7 Sales Promotion Objectives of Training Probable Working Environment Training Guidelines Specimen Letter Training Summary of Training Chapter 8 Terms of Payment Objectives of Training Probable Working Environment Training Guidelines Specimen Letter Training Part 1 Payment Part 2 Urging Establishment of L/C Part 3 L/C Amendment and Extension Chapter 9 Packing Objectives of Training Probable Working Environment Training Guidelines Specimen Letter Training Summary of Training Chapter 10 lnsurance Objectives of Training Probable Working Environment Training Guidelines Specimen Letter Training Summary of Training Chapter 11 Shipment Objectives of Training Probable Working Environment Training Guidelines Specimen Letter Training Summary of Training Chapter 12 Complaints&Claims Objectives of Training Probable Working Environment Training Guidelines Specimen Letter Training Summary of Training 参考文献 |
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