全球化的深入发展不仅使国际贸易空前繁荣，而且使企业的跨国生产和经营成为当今世界经济不可阻挡的潮流。竞争的国际化不断凸显商务英语这一沟通平台的重要价值。培养具有扎实的英语语言功底、跨文化交际能力、丰富的国际商务知识和跨文化管理能力的国际商务人才是我国成功参与国际竞争的重要前提。

本教材突破传统教材的局限性，结合笔者多年从事国际商务活动及商务英语写作教学的经验，在参考大量国内外相关资料的基础上，将理论与实践紧密结合，拓宽商务视野，丰富教学内容，从而使之成为真正实用的商务英语写作用书。

Part One The Building Blocks of Business Communication

 Chapter 1 An Insight into Business Communication

 Chapter 2 Selection of Communication Channels

 Chapter 3 Structure and Styles of Business Letters

 Chapter 4 Creating Effective Business Communication

 Chapter 5 Cross-Cultural Communication

Part Two International Business Correspondence

 Chapter 6 Establishing Business Relations

 Chapter 7 Enquiries and Replies

 Chapter 8 Offers, Quotations and Counter-Offers

 Chapter 9 Orders and Their Fulfillment

 Chapter 10 Terms of Payment

 Chapter 11 Packing

 Chapter 12 Insurance

 Chapter 13 Shipment

 Chapter 14 Complaints and Claims

 Chapter 15 Business Contract

Part Three Interoffice Communication

 Chapter I6 Memorandums

 Chapter 17 Reports

 Chapter 18 Resumes

Appendix Ⅰ Abbreviations Used in International Trade

Appendix Ⅱ INCOTERMS 2000, and Expressions Related to Trade

Appendix Ⅲ Shipping Documents

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