本教材分为8章,基本涵盖了商务英语的主要领域。
本教材具有以下显著特点:(1)语言规范:所有文章全部选自英美报刊。(2)内容全面:涵盖了商务英语的主要领域,可谓一书在手,各领域皆有。(3)案例式教学:每一章均有两个经典案例,引导学生参与。这打破了传统的、学生不喜欢的“填鸭式”教学方法,顺应了先进的教学理念。
本教材既可以供商务英语专业的学生使用,也可以供经济贸易、管理专业的学生阅读,同时也可作为在职MBA和企业管理人员的培训教材。
Chapter 1 Introduction to Economics
Section A GDP and Green GDP
Section B What Is Money?
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 2 Trade Barriers
Section A Lack of Trade Barriers of Internet
Section B How Free Trade Benefits Americans
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 3 International Settlement
Section A Export Payment Terms
Section B A Typical International Trade Transaction by LC
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 4 International Marketin
Section A Global Standardization or Adaptation
Section B Global Branding or Local Marketing
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 5 International Business Negotiation
Section A Skills for Business Negotiation
Section B How to Win Gracefully
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Stay Positive
Supplementary Reading
Chapter 6 Human Resources Management
Section A Management of Employee Separations
Section B Five Big Characteristics to Be a Successful Manager
Background Information
Notes
Exercise
Case Study
Stay Positive
Supplementary Reading
Chapter 7 Business Ethics
Section A Moral Values
Section B What's Workplace Ethics?
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 8 Intercultural Communication
Section A Religion
Section B Manners and Customs
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
References