商务活动渗透在社会生活的方方面面,是人们赖以生存的一种生活方式。一提到商务,人们往往还会联想到社交和礼仪,似乎一切与时尚有关的事物,都与商务有着千丝万缕的联系,商务因此而成为一种讲究格调与礼仪的象征。本书素材以“取自现实,用于现实”为基本原则,着重强调商务英语听力和口语的练习。
Chapter 1 日常事务篇
Unit 1 Office Procedure办公程序
Unit 2 File Keeping文件归档
Unit 3 Disposing Business Letters处理信函
Unit 4 Computer Operation电脑操作
Unit 5 Sending and Receiving Faxes收发传真
Unit 6 Unit Telephone Calls接打电话
Unit 7 Arranging a Meeting安排会议
Unit 8 Making Appointments预约客户
Unit 9 Receiving Visitors接待来访
Unit 10 Getting along with Colleagues同事之间
Unit 11 Dealing with Complaints处理投诉
Chapter 2 建立商务关系篇
Unit 1 Market Research市场调查
Unit 2 Advertising Publicity广告宣传
Unit 3 Product Description产品描述
Unit 4 Product Promotion产品推销
Unit 5 Trade Show参加商展
Unit 6 Contacting with Customers与客户联系
Unit 7 Introductions介绍相识
Unit 8 Business Meals商务会餐
Unit 9 Visiting Factories带客参观
Chapter 3 商务出行篇
Unit 1 Business Trip Schedules商旅日程
Unit 2 Booking an Air Ticket预订机票
Unit 3 Room Reservation预订房间
Unit 4 In the Plane在飞机上
Unit 5 Getting Through the Customs海关通关
Unit 6 Check in住宿登记
Unit 7 In the Hotel入住旅馆
Unit 8 Business Appointments商务会晤
Unit 9 Overseas Calls打国际电话
Chapter 4 商务谈判篇
Unit 1 Preparations tor Negotiation谈判前的准备
Unit 2 Setting Up an Appointment约定谈判对象
Unit 3 Beginning the Negotiation开始谈判
Unit 4 Contrad Terms关于合同条款
Unit 5 Technology Transfer关于技术转让
Unit 6 Trademark and Patent关于商标与专利
Unit 7 Calling tor Bids and Bidding关于招标与投标
Unit 8 Ending the Negotiation结束谈判
附录一 Terms of Business Negotiations商务谈判术语
附录二 Uesful Sentences of Etiquefle of Business Negotiations交际礼节实用套语