本书精选了英语国家经济与商务类的当代著名文章,配有生词注解、难句解读、课文注释、背景知识介绍、商务英语阅读技巧讲解,内容涵盖商务英语涉及的主要领域,如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等,兼具理论性和实用性。
本书是适用于高等院校商务专业的教材,也可作对外商务从业人员及英语爱好者自学之用。 大学商务英语阅读教程。
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书名 | 大学商贸英语阅读教程 |
分类 | 教育考试-外语学习-英语 |
作者 | 沈昂 |
出版社 | 复旦大学出版社 |
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简介 | 编辑推荐 本书精选了英语国家经济与商务类的当代著名文章,配有生词注解、难句解读、课文注释、背景知识介绍、商务英语阅读技巧讲解,内容涵盖商务英语涉及的主要领域,如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等,兼具理论性和实用性。 本书是适用于高等院校商务专业的教材,也可作对外商务从业人员及英语爱好者自学之用。 大学商务英语阅读教程。 目录 Unit One Finance Intensive Reading Passage1 When Bankers Bets Go Bad Words&Expressions Sentence Explanation Notes Background Information Passage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China Words&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 CarlyleGroup's Asian Invasion Words&Expressions Notes Passage2 Why the Dollar Is Blooming Again Words&Expressions Notes Extracurricular Reading Passage1 How Banks Pretty up the Profit Picture Passage2 Thai Stocks:What Goes Up Passage3 Inventing to Order Passage4 It s an Office Party in Hong Kong Reading Skills逻辑篇 Unit Two Hum an Resource Management Intensive Reading Passage1 China s Problem of Labor Words&Expressions Sentence Explanation Notes Background Information Passage2 No Prizes for Runners-up Words&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 The Inside Story(PartⅠ:The Power of Online HR Management) Words&Expressions Notes Passage2 The Inside Story(PartⅡ:Online Training as an Alternative) Words&Expressions Notes Extracurricular Reading Passage1 Organized Labor Revival(PartⅠ:Are Unions Declining in Europe?) Passage2 Organized Labor Revival(PartⅡ:Union Revival,True or Not?) Passage3 Case Study:Is There a Nice Way to Fire Your Employees? Passage4 Hold that Body Count! Reading Skills快速阅读篇 Unit Three Marketing Intensive Reading Passage1 Celebrity Endorsements as a Strategy Words&Expressions Sentence Explanation Notes Background Information Passage2 Challenges in Global Advertising and Promotion Words&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 Advertisement Words&Expressions Notes Passage2 Marketing to Latinos and African Americans Words&Expressions Notes Extracurricular Reading Passage1 Advertising on the Web:Companies Grab the BrassRing Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures: TheRise ofCorporate Branding Passage3 Offering Guarantees to Promote Sales Passage4 Power Pricers:How Smart Companies Use Price as a StrategicTool Reading Skills长难句分析篇 Unit Four Management Intensive Reading Passage1 Cross-cultural Management Words&Expressions Sentence Explanation Notes Background Information Passage2 Motorola Modes of Handling Ethical Issues Transculturally Words&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 Might the Proper Study of Management BeMan? Words&Expressions Notes Passage2 No More Boring Analysis? Words&Expressions Notes Extracurricular Reading Passage1 Will This Merger Go Down Smoothly? Passage2 Citi:A Whole New Playbook Passage3 Do You ReallyNeed anMBA? Passage4 Going Global by Thinking Local Reading Skills商务知识篇 Unit Five Trade Intensive Reading Passage1 Trade Disputes Words&Expressions Sentence Explanation Notes Background Information Passage2 A Sales Contract Words&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 Business Negotiation Words&Expressions Notes Passage2 Two Business Letters Words&Expressions Notes Extracurricular Reading Passage1 A Letter ofCredit Passage2 A Business Letter—Revise Former Letter of Credit Passage3 A Booking Order Passage4 A Commercial Invoice Reading Skills词汇篇(一) Unit Six Global Economy Intensive Reading Passage1 GameTheory Words&Expressions Sentence Explanation Notes Background Information Passage2 E-commerce:The Kitty Hawk Era Words&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 The Logic of Economics Words&Expressions Notes Passage2 The Four Wheels of Growth Words&Expressions Notes Extracurricular Reading Passage1 Careers in Global Marketing Passage2 How Markets Solve the Three Economic Problems Passage3 Global Marketing:What It Is and What It Is Not Passage4 The Business-to-business Cyber-buying Bazaar Reading Skills词汇篇(二) 附录:常用商务英语词汇表 参考文献 |
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