本书精选了英语国家经济与商务类的当代著名文章，配有生词注解、难句解读、课文注释、背景知识介绍、商务英语阅读技巧讲解，内容涵盖商务英语涉及的主要领域，如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等，兼具理论性和实用性。

本书是适用于高等院校商务专业的教材，也可作对外商务从业人员及英语爱好者自学之用。 大学商务英语阅读教程。

Unit One Finance

Intensive Reading

Passage1 When Bankers Bets Go Bad

Words&Expressions

Sentence Explanation

Notes

Background Information

Passage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China

Words&Expressions

Sentence Explanation

Notes

Background Information

Extensive Reading

Passage1 CarlyleGroup's Asian Invasion

Words&Expressions

Notes

Passage2 Why the Dollar Is Blooming Again

Words&Expressions

Notes

Extracurricular Reading

Passage1 How Banks Pretty up the Profit Picture

Passage2 Thai Stocks:What Goes Up

Passage3 Inventing to Order

Passage4 It s an Office Party in Hong Kong

Reading Skills逻辑篇

Unit Two Hum an Resource Management

Intensive Reading

Passage1 China s Problem of Labor

Words&Expressions

Sentence Explanation

Notes

Background Information

Passage2 No Prizes for Runners-up

Words&Expressions

Sentence Explanation

Notes

Background Information

Extensive Reading

Passage1 The Inside Story（PartⅠ:The Power of Online HR Management）

Words&Expressions

Notes

Passage2 The Inside Story（PartⅡ:Online Training as an Alternative）

Words&Expressions

Notes

Extracurricular Reading

Passage1 Organized Labor Revival（PartⅠ:Are Unions Declining in Europe?）

Passage2 Organized Labor Revival（PartⅡ:Union Revival，True or Not?）

Passage3 Case Study:Is There a Nice Way to Fire Your Employees?

Passage4 Hold that Body Count!

Reading Skills快速阅读篇

Unit Three Marketing

Intensive Reading

Passage1 Celebrity Endorsements as a Strategy

Words&Expressions

Sentence Explanation

Notes

Background Information

Passage2 Challenges in Global Advertising and Promotion

Words&Expressions

Sentence Explanation

Notes

Background Information

Extensive Reading

Passage1 Advertisement

Words&Expressions

Notes

Passage2 Marketing to Latinos and African Americans

Words&Expressions

Notes

Extracurricular Reading

Passage1 Advertising on the Web:Companies Grab the BrassRing

Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures:

TheRise ofCorporate Branding

Passage3 Offering Guarantees to Promote Sales

Passage4 Power Pricers:How Smart Companies Use Price as a StrategicTool

Reading Skills长难句分析篇

Unit Four Management

Intensive Reading

Passage1 Cross-cultural Management

Words&Expressions

Sentence Explanation

Notes

Background Information

Passage2 Motorola Modes of Handling Ethical Issues Transculturally

Words&Expressions

Sentence Explanation

Notes

Background Information

Extensive Reading

Passage1 Might the Proper Study of Management BeMan?

Words&Expressions

Notes

Passage2 No More Boring Analysis?

Words&Expressions

Notes

Extracurricular Reading

Passage1 Will This Merger Go Down Smoothly?

Passage2 Citi:A Whole New Playbook

Passage3 Do You ReallyNeed anMBA?

Passage4 Going Global by Thinking Local

Reading Skills商务知识篇

Unit Five Trade

Intensive Reading

Passage1 Trade Disputes

Words&Expressions

Sentence Explanation

Notes

Background Information

Passage2 A Sales Contract

Words&Expressions

Sentence Explanation

Notes

Background Information

Extensive Reading

Passage1 Business Negotiation

Words&Expressions

Notes

Passage2 Two Business Letters

Words&Expressions

Notes

Extracurricular Reading

Passage1 A Letter ofCredit

Passage2 A Business Letter—Revise Former Letter of Credit

Passage3 A Booking Order

Passage4 A Commercial Invoice

Reading Skills词汇篇（一）

Unit Six Global Economy

Intensive Reading

Passage1 GameTheory

Words&Expressions

Sentence Explanation

Notes

Background Information

Passage2 E-commerce:The Kitty Hawk Era

Words&Expressions

Sentence Explanation

Notes

Background Information

Extensive Reading

Passage1 The Logic of Economics

Words&Expressions

Notes

Passage2 The Four Wheels of Growth

Words&Expressions

Notes

Extracurricular Reading

Passage1 Careers in Global Marketing

Passage2 How Markets Solve the Three Economic Problems

Passage3 Global Marketing:What It Is and What It Is Not

Passage4 The Business-to-business Cyber-buying Bazaar

Reading Skills词汇篇（二）

附录:常用商务英语词汇表

参考文献