本书旨在为读者提供日常网络技术运用的实用知识。本书不仅对每个理论进行了详细地阐述,而且介绍了如何在真实的交流情景中运用这些理论。书中内容基于大量的最新研究结果、发表文献、业界新知等, 能为读者提供最前沿的信息。为了使读者保持对内容的浓厚兴趣,作者致力于使本书既有学术性又不失趣味性。故此,写作中使用了一定的西方幽默。另外,每章节后都附有一套有趣的练习题以帮助读者更好地吸 收和运用所学到的知识。
Chapter 1 Fundamentals of Human Communication
Ⅰ. Introduction
Ⅱ. Importance of Communication
1. Psychological Needs
2. SOcial Needs
3. Physical Needs
4. Practical Needs
5. Developmental Needs
Ⅲ. Communication Process Model
1. Sender Encodes Message
2. Sender Transmits Message via Selected Channel
3. ReceⅣ.er Decodes Message
4. ReceⅣ.er Responses
5. Interferences that Hinder the Communication Process
Ⅳ. Categories of Human Communication
1. Intrapersonal Communication
2. Dyadic Communication
3. Small Group Communication
4. Public Communication & Mass Communication
V. EffectⅣ.e Communicator Demystified
1. Communication competency can be acquired
2. There is no set model of effective communicator
Ⅴ. Summary
Ⅶ. Quiz
ⅤⅢ. Lab
Chapter 2 Elements of Internet Communication
……
Chapter 3 Netiquette
Chapter 4 Exploring the World Wide Web
Chapter 5 The art of online searching
Chapter 6 Developing effective email communication skills
Chapter 7 Online catting and instant messaging
Chapter 8 Diving into the blogosphere
Appendix Ⅰ: Commonly Used Internet Abbreviations
Appendix Ⅱ:Web Portals
Appendix Ⅲ:Search Engines
Appendix Ⅳ:Country Domain Codes
Appendix Ⅴ: Chinese Translation
Appendix Ⅵ: Reference