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书名 新编商务英语精读(附光盘第2册学生用书)/新编商务英语系列丛书
分类 教育考试-外语学习-英语
作者 张逸
出版社 高等教育出版社
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简介
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《商务英语精读》共分6册,分3个学年,6个学期使用。本书为整套教材的第2册,共10个单元,每单元由三大部分组成:阅读I(Reading I)、阅读Ⅱ(ReadingⅡ)以及扩展性练习(Exterided Activities)。每单元以一个主题为中心,编排相关的课文和练习。这种主题单元(thematic unit)的优点是,它在提供密集的信息(information derlsity)的同时,注意了文体的多样性(style variety),使学生的语言和文化意识(awareness)都能得到提高。第2册的单元主题分别是体育和商务、所有制、时尚、消费者满意度、教育、管理、面试、商标、成功的企业家、成功的企业等,所选课文材料新,语言地道,能真实地反映当代英语的特点,更能引起学生的学习兴趣。

内容推荐

《新编商务英语精读(1~6)》为“新编商务英语系列丛书”之一。本书共10个单元,每单元由阅读I(Reading I),阅读Ⅱ(ReadingⅡ)以及扩展性练习(Extended ActiVities)组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点,即在全面培养学生英语语言综合能力的同时,熟悉各种商务活动,了解商务方面的知识。本丛书适用于商务英语专业的学生。本书另配录音磁带。

目录

Unit 1 Sports and Business

 Reading Ⅰ Nike, from Small Beginnings to World Giant(Ⅰ)

 Reading Ⅱ Nike, from Small Beginnings to World Giant(Ⅱ)

 Extended Activities

Lexical Knowledge

Function and Structure= Complimenting

Practical Reading = Football and Basketball Catalogue

Business World: Brand Image

Humor Time

Unit 2 Ownership

 Reading Ⅰ Types of Business Ownership

 Reading Ⅱ Business in a Free Enterprise System

 Extended Activities

Lexical Knowledge

Function and Structure :Asking or Offering Favors

Practical Reading: Company Relationship

Additional Vocabulary

Business World: Joint Venture

Humor Time

Unit 3 Fashion

 Reading Ⅰ Fashion

 Reading Ⅱ Very Smart Fashions

 Extended Activities

Lexical Knowledge

Function and Structure : Expressing Concern, Consolation and Encouragement

Practical Reading. Bar Graphs

Additional Vocabulary

Business World: The Fashion Industry

Humor Time

Unit 4 Consumer Satisfaction

 Reading Ⅰ Bargains

 Reading Ⅱ Why People Buy?

 Extended Activities

Lexical Knowledge

Function and Structure: Complaining

Practical Reading: Advertisement of Bargains

Additional Vocabulary

Business World: Consumer Satisfaction / Dissatisfaction

Humor Time

Unit 5 Education

 Reading Ⅰ Managing Your Study Time

 Reading Ⅱ Kissing the Books Goodbye

 Extended Activities

Lexical Knowledge

Function and Structure: Talking about Personal Interests

Practical Reading: Notices

Additional Vocabulary

Business World: Vocational Education

Humor Time

Unit 6 Management

 Reading Ⅰ Areas of Management

 Reading Ⅱ The Structure of a Company

 Extended Activities

Lexical Knowledge

Function end Structure:Making Appointments

Practical Reading:Company Organization

Additional Vocabulary

Business World:Levels of Management

Humor Time

Unit 7 Interview

 Reading Ⅰ How to Shine at a Job Interview

 Reading Ⅱ Types of Interview

 Extended Activities

Lexical Knowledge

Function end Structure:Interviewing People

Practical Reading:Curriculum Vitae and Application Letters

Additional Vocabulary

Business World:How Do You Handle Trick Questions?

Humor Time

Unit 8 Trademark

 Reading Ⅰ What Is a Trademark?

 Reading Ⅱ Protecting a Trademark

 Extended Activities

Lexical Knowledge

Function and Structure:Expressing Intention

Practical Reading: Case Study

Additional Vocabulary

Business World:Selecting Brand Names

Humor Time

Unit 9 Successful Businessmen

 Reading Ⅰ Focus on Douglas Ivester, CEO of Coca-Cola

 Reading Ⅱ Matsushita: The World's Greatest Entrepreneur?

 Extended Activities

Lexical Knowledge

Function end Structure: Agreeing end Disagreeing

Practical Reading:Case Study -- Economic Status for Investment

Additional Vocabulary

Business World: Leadership Lessons for the 21 st Century

Humor Time

Unit 10 Successful Businesses

 Reading Ⅰ Nokia: Voice from Finland

 Reading Ⅱ Canon: Sixty Years of Progress

 Extended Activities

Lexical Knowledge

Function end Structure : Asking for end Giving Opinions

Practical Reading: A Comparison of Two Businesses

Additional Vocabulary

Business World:Division of Economic Activities;Occupational Structure.

Humor Time

Appindex Ⅰ New Words

Appindex Ⅱ Expressions

Appindex Ⅲ Word Study

Appindex Ⅳ Special Use

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