《商务英语精读》共分6册,分3个学年,6个学期使用。本书为整套教材的第2册,共10个单元,每单元由三大部分组成:阅读I(Reading I)、阅读Ⅱ(ReadingⅡ)以及扩展性练习(Exterided Activities)。每单元以一个主题为中心,编排相关的课文和练习。这种主题单元(thematic unit)的优点是,它在提供密集的信息(information derlsity)的同时,注意了文体的多样性(style variety),使学生的语言和文化意识(awareness)都能得到提高。第2册的单元主题分别是体育和商务、所有制、时尚、消费者满意度、教育、管理、面试、商标、成功的企业家、成功的企业等,所选课文材料新,语言地道,能真实地反映当代英语的特点,更能引起学生的学习兴趣。
《新编商务英语精读(1~6)》为“新编商务英语系列丛书”之一。本书共10个单元,每单元由阅读I(Reading I),阅读Ⅱ(ReadingⅡ)以及扩展性练习(Extended ActiVities)组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点,即在全面培养学生英语语言综合能力的同时,熟悉各种商务活动,了解商务方面的知识。本丛书适用于商务英语专业的学生。本书另配录音磁带。
Unit 1 Sports and Business
Reading Ⅰ Nike, from Small Beginnings to World Giant(Ⅰ)
Reading Ⅱ Nike, from Small Beginnings to World Giant(Ⅱ)
Extended Activities
Lexical Knowledge
Function and Structure= Complimenting
Practical Reading = Football and Basketball Catalogue
Business World: Brand Image
Humor Time
Unit 2 Ownership
Reading Ⅰ Types of Business Ownership
Reading Ⅱ Business in a Free Enterprise System
Extended Activities
Lexical Knowledge
Function and Structure :Asking or Offering Favors
Practical Reading: Company Relationship
Additional Vocabulary
Business World: Joint Venture
Humor Time
Unit 3 Fashion
Reading Ⅰ Fashion
Reading Ⅱ Very Smart Fashions
Extended Activities
Lexical Knowledge
Function and Structure : Expressing Concern, Consolation and Encouragement
Practical Reading. Bar Graphs
Additional Vocabulary
Business World: The Fashion Industry
Humor Time
Unit 4 Consumer Satisfaction
Reading Ⅰ Bargains
Reading Ⅱ Why People Buy?
Extended Activities
Lexical Knowledge
Function and Structure: Complaining
Practical Reading: Advertisement of Bargains
Additional Vocabulary
Business World: Consumer Satisfaction / Dissatisfaction
Humor Time
Unit 5 Education
Reading Ⅰ Managing Your Study Time
Reading Ⅱ Kissing the Books Goodbye
Extended Activities
Lexical Knowledge
Function and Structure: Talking about Personal Interests
Practical Reading: Notices
Additional Vocabulary
Business World: Vocational Education
Humor Time
Unit 6 Management
Reading Ⅰ Areas of Management
Reading Ⅱ The Structure of a Company
Extended Activities
Lexical Knowledge
Function end Structure:Making Appointments
Practical Reading:Company Organization
Additional Vocabulary
Business World:Levels of Management
Humor Time
Unit 7 Interview
Reading Ⅰ How to Shine at a Job Interview
Reading Ⅱ Types of Interview
Extended Activities
Lexical Knowledge
Function end Structure:Interviewing People
Practical Reading:Curriculum Vitae and Application Letters
Additional Vocabulary
Business World:How Do You Handle Trick Questions?
Humor Time
Unit 8 Trademark
Reading Ⅰ What Is a Trademark?
Reading Ⅱ Protecting a Trademark
Extended Activities
Lexical Knowledge
Function and Structure:Expressing Intention
Practical Reading: Case Study
Additional Vocabulary
Business World:Selecting Brand Names
Humor Time
Unit 9 Successful Businessmen
Reading Ⅰ Focus on Douglas Ivester, CEO of Coca-Cola
Reading Ⅱ Matsushita: The World's Greatest Entrepreneur?
Extended Activities
Lexical Knowledge
Function end Structure: Agreeing end Disagreeing
Practical Reading:Case Study -- Economic Status for Investment
Additional Vocabulary
Business World: Leadership Lessons for the 21 st Century
Humor Time
Unit 10 Successful Businesses
Reading Ⅰ Nokia: Voice from Finland
Reading Ⅱ Canon: Sixty Years of Progress
Extended Activities
Lexical Knowledge
Function end Structure : Asking for end Giving Opinions
Practical Reading: A Comparison of Two Businesses
Additional Vocabulary
Business World:Division of Economic Activities;Occupational Structure.
Humor Time
Appindex Ⅰ New Words
Appindex Ⅱ Expressions
Appindex Ⅲ Word Study
Appindex Ⅳ Special Use