世纪之交的世界,经济贸易全球一体化发展趋势正在不断加强,各国经济的相互渗透与依存,生产国际化、贸易自由化、金融一体化已成为一个重要的时代特征。本书是一本立足于商务英语理论和实务的综合性教材,包括国际贸易、国际支付、商务洽谈和函电、船运、电子商务、会议准备等内容。
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书名 | 国际商务英语--理论与实务(新世纪高校国际经济与贸易专业系列教材) |
分类 | 教育考试-大中专教材-成人教育 |
作者 | 邹勇 |
出版社 | 上海财经大学出版社 |
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简介 | 编辑推荐 世纪之交的世界,经济贸易全球一体化发展趋势正在不断加强,各国经济的相互渗透与依存,生产国际化、贸易自由化、金融一体化已成为一个重要的时代特征。本书是一本立足于商务英语理论和实务的综合性教材,包括国际贸易、国际支付、商务洽谈和函电、船运、电子商务、会议准备等内容。 目录 前言 Chapter 1 Introduction to International Business 1.1 International Business 1.2 International Trade 1.3 International Settlements Chapter 2 Business Negotiation 2.1 Overview of Negotiation 2.2 The Preparation of Business Negotiation 2.3 The Principles of Business Negotiation 2.4 General Procedure in Business Negotiation Chapter 3 Establishment of Contract 3.1 Contract and Its Formation 3.2 The Structure of Contract Chapter 4 Price Terms 4.1 InternationaJ Trade Tel"hiS 4.2 Six Common IJsed Trade Terms 4.3 Other Trade Terms Chapter 5 Bill of Exchange 5.1 Definition and Essentials 5.2 Parties and Aets Chapter 6 Remittance and Collection 6.1 Remitrance 6.2 Application of Remittance 6.3 Collection 6.4 Types of Collection and Procedures。 6.5 Characteristics.Risks and Bank’S Labilities 6.6 Finance under Documentary Collection Chapter 7 Letter of Credit 7.1 Letter of Credit 7.2 Types of L/C and Procedure Chapter 8 Transportation&Its Particulars 8.1 Three Parties 8.2 Types of Shipment 8.3 Basic Forms of Transport Document Chapter 9 Writing Layout 9.1 The Layout of the Envelope 9.2 The Layout of the Letter 9.3 The Essential Elements of a Business Letter Chapter 10 Business Letters 10.1 Establishing Business Relations 10.2 Inquiry Letter 10.3 Offers.Counter-offers and Declining Offers 10.4 Order and Order Acceptance lO.5 Complaints and Claims Chapter 11 Advertisement 11.1 111e Brief Introduction of Advertisement 11.2 111e Elements of Advertisements and Leaflet Brochures 11.3 Sales Letters Chapter 12 E-commerce 12.1 What iS E-commerce 12.2 Retailing in E-commerce 12.3 E-banking 12.4 The Future of E-commerce in China Chapter 13 Business Presentation 13.1 What is a Presentation 13.2 The Preparing Work of a Presentation 13.3 The Structure and Language of Business Presentation 13.4 Make a PowerPoint Chapter 14 Meeting Preparation.Conduction and Attendance 14.1 Preparation 14.2 Conduction 14.3 Attendance Chapter 15 Conference Information 15.1 Types of Meetings 15.2 Classified Conference Information 15.3 Available Conference Information Sources |
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