Marketing is one of the most interesting courses you can study because it deals with products and services you want and need. It covers advertising and retailing and packaging and all the fun and fascinating parts of pro-moting and selling these products. It deals with e-commerce, international politics and culture, environmental issues, social causes, and other major components of your world. But, most of all, it deals with you--you as a consumer, as a market, as a demographic, as a representative of a group or a lifestyle. Marketing takes you around the world or brings products from around the world to you. A career in marketing could lead you to a shop-ping bazaar in Syria, a clothing factory in Madrid, a food-processing plant in Bolivia, a commercial shoot in Toronto, or a bottled-water factory in Newfoundland. Marketing is never dull because it's always changing. And now you're part of it. Welcome to the World of Marketing.

Preface

Chapter 1:What Is Marketing?

Chapter 2:The Consumer

Chapter 3:The Competitive Market

Chapter 4:Marketing Research

Chapter 5:Product Development

Chapter 6:Positioning and Branding

Chapter 7:Pricing

Chapter 8:Distribution and Logistics

Chapter 9:Advertising,Promotion and Sales