本书由14篇精读和6篇补充读物组成。每课除课文外,还包括词汇与短语、课文注释、词汇学习、语法与用法点评、练习以及补充阅读材料等。
本教材内容丰富,语言规范,注释详尽,特色明显。书中所有课文及补充阅读材料均选自英语原著,内容涉及国际贸易、市场营销、金融、保险、税收等领域。
本书既强调英语语言基础的训练与培养,又着重外贸专业知识的学习,因此可作为高等院校外语、外经、外贸专业的英语教材,也可供经贸类人员自学使用。
Unit One What Is the World Trade Organization?
Unit Two Foreign Exchange
Unit Three Forms of International Business Activity
Unit Four A Basic Export-Import Transaction
Unit Five Electronic Commerce
Unit Six Developing Marketing Mixes for Target Markets
Unit Seven The Promotional Mix
Unit Eight Corporations
Unit Nine Licensing
Unit Ten What Is Business Creativity?
Unit Eleven Individual and Corporate Income Taxes
Unit Twelve Types of Business Insurance
Unit Thirteen Credit Controller
Unit Fourteen Securities and Futures Markets
Supplementary Materials
一、Form and Notification of Credits
二、Business Letters (Ⅰ) The Form of the Letter
三、Business Letters (Ⅱ) The Language of the Letter
四、Business Letters (Ⅲ) Replies to Business Letters
五、Taxation (Ⅰ) Introduction
六、Taxation (Ⅱ) How Are Taxes Administered?