BRILLIANT, bad, charming, irascible and totally off the wall - Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common.

THIS BOOK EXPLAINS THE BENEFITS OF MAKING BAD DECISIONS.IT SHOWS HOW RISK IS YOUR SECURITY IN LIFE.AND WHY UNREASON IS BETTER THAN REASON.IT'S ABOUT HAVING THE CONFIDENCE TO ROLLTHE DICE.

WHATEVER YOU THINK, THINK THE OPPOSITE is a daring attack on the way we look at our work and our world. Instead of the usual boring advice, Paul Arden offers daring quips, aphorisms and paradoxes - all seeking to revise what we hold as our 'common sense'. Whether you sell, manage or buy, Arden will inspire you with his original thinking, startling anecdotes, brilliant photographs and offbeat quotations from artists, scientists and philosophers.

WHATEVER YOU THINK, THINK THEOPPOSITE will force a rupture in whatever it is you used to think - even if you didn't know you thought it. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine.