Jack Welch knows how to win. During his forty-year career at General Electric,he led the company to year-after-year success around the globe, in multiple markets,against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits.

 Welch's optimistic, no excuses, get-it-done mind-set is riveting. Packed withpersonal anecdotes and written in Jack's distinctive no b.s. voice, Winning is a greatread and a great business book.

 Jack Welch knows how to win. During his forty-year career at General Electric,he led the company to year-after-year success around the globe, in multiple markets,against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits.

 Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250000 people and answering their questions on dozens of wide-ranging topics.

 Inspired by his audiences and their hunger for guidance, Welch has written both a philosophical and pragmatic book that is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult and important questions people face both on and off the job. He speaks to people at every level of an organization, in companies large and small, from line workers to college students and MBAs, from project managers to senior executives.

 Welch's optimistic, no excuses, get-it-done mind-set is riveting. Packed withpersonal anecdotes and written in Jack's distinctive no b.s. voice, Winning is a greatread and a great business book.

INTRODUCTION

"Every Day, There Is a New Question"

UNDERNEATH IT ALL

1.MISSION AND VALUES

 So Much Hot Air About Something So Real

2.CANDOR

 The Biggest Dirty Little Secret in Business

3.DIFFERENTIATION

 Cruel and Darwinian? Try Fair and Effective

4.VOICE AND DIGNITY

 Every Brain in the Game

YOUR COMPANY

5.LEADERSHIP

 It's Not Just About You

6.HIRING

 What Winners Are Made Of

7.PEOPLE MANAGEMENT

 You've Got the Right Players. Now What?

8.PARTING WAYS

 Letting Go Is Hard to Do

9.CHANGE

 Mountains Do Move

10.CRISIA MANAGEMENT

  From Oh-God-No to Yes-We're-Fine

YOUR COMPETITION

11.STRATEGY

 It's All in the Sauce

12.BUDGETING

 Reinventing the Ritual

13.ORGANIC GROWTH

 So You Want to Start Something New

14.MERGERS AND ACQUISITIONS

 Deal Heat and Other Deadly Sins

15.SIX SIGMA

 Better Than a Trip to the Dentist

YOUR CAREER

16.THE RIGHT JOB

 Find It and You'll Never Really Work Again

17.GETTING PROMOTED

 Sorry, No Shortcuts

18.HARD SPOTS

 That Damn Boss

19.WORK-LIFE BALANCE

 Everything You Always Wanted to Know About Having It All (But Were Afraid to Hear)

TYING UP LOOSE ENDS

20.HERE,THERE,AND EVERYWHERE

 The Questions That Almost Got Away

Acknowledgments

Index