本书采用英汉对照形式编排,共遴选有关对外经济贸易的短文40篇,内容涉及国际贸易、进出口业务、营销学、外贸商情、市场调研、主要国别和地区介绍、跨国公司、日本综合商社、国际金融、外汇交易、世界银行、国际经济关系、国际技术转让、合资企业和国际主要经贸组织等当代国际经济贸易的主要领域;所有文章均选自英美等国有关对外经济贸易的专业书籍和英美国家主要商业报刊等。
I.International trade
1.The principles of international trade
2.Current international trade
3.Unique problems in international trade
4.Import and export
5.The export sales contract
6.Shipping,insurance and customs
7.Incoterms(2000)
8.Letters of credit
9.Free ports and foreigh-trade zones
II.International economic relations and cooperation
1.An overview of international economics
2.The changing world and development
3.Transnational corporations
4.International technological transfer
5.The joint international venture
III.International finance
1.The balance of international payments
2.International banking
3.Foreign exchange trading
4.Foreign exchange
5.The securities exchanges
6.New York and American stock exchange composite transactions
7.Commodity futures
8.HSBC quarterly market report
9.Surfing for international finance information
IV.International economic and trade organizations
1.WTO and its ironies
2.WTO agrees on new round to open markets
3.The world bank and the international monetary fund
4.The functions of the world bank
V.Regional economy
1.The spread of China inc
2.China and the U.S.
3.U.S.needs new thinking on global trade
4.The Asia pacific basin
5.The european union
6.The euro
7.Japan's stumbling giants
VI.Marketing
1.Marketing
2.The ten most common mistakes of new-to-export firms
3.keeping the customers satisfied
4.Consumer spending patterns in West Germany
5.Trade information
6.Trade news
VII.Management,entrepreneurs and others
1.The corporate structure
2.Bill Gates
3.Fortune 500
4.E-life5.A leadership primer