A journey into the creative mind "How'd they come up with that?" After a thorough neurological examination of this year's best and brightest creatives, we hope to answer that very question.By peering into the heads of these subjects, we will attempt to learn more about the mental processes that led to such stellar work. Work that was chosen from a worldwide collection of thousands of advertisements for inclusion in this, the penultimate advertising awards book.

What chemicals resided in the folds of the brain at the exact instant the message leapt across the synaptic gap to produce that moment of eureka? What twists and turns were traveled before the big idea was hit upon? What connections were made on the way to developing that great campaign?So sit back. And watch as the neurons fire, the synapses are crossed, and this year"s great ideas unfold before your very eyes.And if any of the patients develop a swollen head, humor them. For perhaps encephalitis rather than ego is to blame. Although we doubt it.

BOARD OF DIRECTORS

PRESIDENT"S MESSAGE

ONE SHOW JUDGES

ONE CLUB MEMBERS

CREATIVE HALL OF FAME

GOLD, SILVER AND BRONZE AWARDS

BEST OF SHOW

JUDGES" CHOICE FOR BEST OF SHOW

GOLD ON GOLD

PRINT MERIT AWARDS

   CONSUMER NEWSPAPER

   CONSUMER MAGAZINE

   OUTDOOR

   TRADE

   COLLATERAL

PUBLIC SERVICE & POLITICAL MERIT AWARDS

   PRINT

   TELEVISION

RADIO MERIT AWARDS

TELEVISION MERIT AWARDS

MULTI-MEDIA MERIT AWARDS

COLLEGE MERIT AWARDS

INDEX