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书名 | 电子商务英语 |
分类 | 经济金融-经济-贸易 |
作者 | |
出版社 | 北京理工大学出版社 |
下载 | ![]() |
简介 | 内容推荐 本书旨在提供一本系统、全面、实用的电子商务专业英语教材,帮助读者全面了解并掌握跨境电子商务英语的基本知识和应用技巧,让读者在全球化的商务环境中有更好的表现,以满足日益增长的对跨境电子商务英语专业人才的需求。 目录 Chapter 1 Jobs and Career: Cross-border E-commerce [Leaming Aims] [Mind Map] [Case Introduction] [Passage Learning] 1.1 Definitions and Features of E-commerce 1.2 Definitions and Features of Cross-border E-commerce 1.3 E-commerce Platforms at Home and Abroad 1.4 Development of Cross-border E-commerce in China [Extensive Reading] Chapter 2 New Employees: Market Research [Learning Aims] [Mind Map] [Case Introduction] [Passage Leaming] 2.1 International Market Environment 2.2 Principles of Product Selection 2.3 Methods and Tools of Product Selection 2.4 Industrial Belts and Wholesale Websites [Extensive Reading] Chapter 3 Entry-level Operation: Product Release on E-commerce Platforms [Leaming Aims] [Mind Map] [Case Introduction] [Passage Learning] 3.1 AliExpress Basic Rules 3.2 Amazon Basic Rules 3.3 eBay Basic Rules, Listing Policies, Images and Text Policy 3.4 TikTok Basic Rules [Extensive Reading] Chapter 4 Skills Improvement; Digital Marketing [Learning Aims] [Mind Map] [Case Introduction] [Passage Learning] 4.1 SNS Marketing 4.2 SEO Concepts and Application Scenarios 4.3 Influencer Marketing Concept and Model 4.4 Affiliate Marketing Concept and Model [Extensive Reading] Chapter 5 Order Fulfillment: E-commerce Logistics [Learning Aims] [Mind Map] [Case Introduction] [Passage Learning ] 5.1 Main Modes of Cross-border E-commerce Logistics 5.2 Concept and Advantages of Overseas Warehouse 5.3 Precautions of Product Packaging in Cross-border Logistics 5.4 Logistics Services of Amazon and AliExpress [Extensive Reading Chapter 6 Customer Relationship Management: Customer Service [Learning Aims] [ Mind Map] [Case Introduction] [(Passage Learning] 6.1 Online Buyer Enquiry 6.2 After-sales Quality Service 6.3 Online Chat Tools 6.4 Dispute Resolution Rules [Extensive Reading] Chapter 7 Financial Management: Electronic Payment [Learning Aims] [Mind Map] [Case Introduction] [ Passage Learning] 7.1 Online Payment Process 7.2 Online Payment Methods 7.3 Online Withdrawal Rules 7.4 Customs Supervision Methods [Extensive Reading] Chapter 8 Advanced Operation: E-commerce Future [Learning Aims] [Mind Map] [Case Introduction] [Passage Learning] 8.1 China's E-commerce Development Trend 8.2 Concept of Intellectual Property 8.3 RCEP Content Analysis RCEP 8.4 Demand for Cross-border E-commerce Talents [Extensive Reading] References 单词表 |
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