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内容推荐 旅游商务英语是高校旅游管理类专业英语课程,也是继本科阶段大学英语基础课程后的专业英语课程。 本书以培养应用型创新人才为目标,围绕相关旅游商务活动编写。除传统的酒店管理、旅游餐饮等主题外,还涵盖国际会议与展会、医疗旅游、旅游交通、旅游需求、旅游营销、客户满意度、旅游碳排放和旅游数字技术等主题。本书从真实的旅游商务英语资料中选材,参考和吸收旅游商务活动中有代表性的内容与案例。此外,还有丰富的配套资源,提供听力和口语部分的录音、单元习题参考答案、课程课件等内容。 本书可作为高等学校旅游管理类专业英语课程教学材料和旅游企业员工专业培训的参考资料,也可供旅游行政管理部门人员和旅游国际商务工作人员参考使用。 目录 Unit 1 Exhibition Services Listening Planning a Trade Show Speaking Calling a New Customer to Attend the Exhibition Reading Text A Types of Meetings, Conventions and Expositions Text B Meeting Planning Unit 2 Food and Tourism Listening American Cuisine Speaking Healthy Food Reading Text A "Slow Food" Association Text B Wine Culture in Rural Areas Unit 3 Medical Tourism Destinations Listening Knowing a Tour Guide Speaking Types of Tourism Reading Text A Macau: A Destination for Medical Tourism Text B Macau's Medical Tourism Competitors Unit 4 Tourism Transportation Listening Rail Travel Speaking Making Travel Preparations Reading Text A Tourism Transport, Technology and Carbon Dioxide Emissions Text B The Effects of Airfares and Foreign Exchange Rates on Global Tourism Unit 5 Tourism Demands Listening Customer Expectations Speaking Why People Travel Reading Text A Customer Needs, Wants and Demands Text B Forecasting Tourism Demand Using Consumer Expectations Unit 6 Tourism and Hospitality Management Listening Hospitality Embracing Green Speaking Sense of Service Reading Text A Trends for Hospitality Industry Text B Franchising in China's Hotel Industry Unit 7 Tourism Marketing Listening Marketing's Future Speaking Discussing the Itinerary Reading Text A Future Research Directions in Tourism Marketing Text B Conceptualization of Industrial Tourism Unit 8 Customer Satisfaction Listening Customer Involvement Speaking Soliciting Comments and Suggestions Reading Text A Customer Service and Snowsport Tourism in Australia Text B The Impact of SSTs on Destination Image and Customer Delight Unit 9 Carbon Emissions and Tourism Listening The Negative Impacts Speaking Carbon Emission and Carbon Footprint Reading Text A The Air Has Been Cleaner Because of Global Lockdowns Text B Future of Tourism We Should Create Unit 10 Digital Skills and Tourism Listening Digitization Era Speaking Blackbox Technology in Beijing Winter Olympic Village Reading Text A Digital Skills Gaps in Tourism and Hospitality Companies Text B Digital Skills Policy Development on a European Level Glossary |