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内容推荐 本教材的编写思路:语言知识的传授+专业知识和人文素养的提升+实际技能的操练+自主学习能力的培养。本书在具体编写上有以下几个突出的特点:1.大量取材原汁原味的英语文章,力求语言地道、精炼,确保学习过程中专业知识和语言输入的质和量;2.根据学习者的背景和专业学习需要,有针对性地提炼素材和知识点进行简明讲解,强调学用相长,锤炼语言能力,拓展专业相关知识,为未来职业发展打下良好的基础,提升竞争力;3.精心补充和设计材料和活动,活用训练贯穿全书各个板块,实现英语各项技能在专业和学术背景下的协调运用和综合发展;4.融入中西文化元素和理念,同时提升中国文化的推荐力和跨文化交际的能力,有意识地引导学生关注社会问题,如环保、人工智能对人类未来发展的影响,培养社会责任感;5.专为本教材编写和拍摄的的“现代邮政英语”慕课课程,视频制作精良,主题与教材的单元主题紧密结合又互为补充,对于提高语言复现率、丰富教学内容呈现手段、打破校园壁垒、提高学习兴趣和效率大有裨益。 本教材共分8个单元,细致地梳理、选择与相关专业紧密关联的单元主题,内容主要涉及邮政的历史、集邮、物流、快递、电子商务、邮政管理和服务、现代邮政、未来技术的发展和展望等。每个单元结合线上的慕课课程设置课前准备、信息输入、实际运用、拓展探究、自主学习5个板块。 目录 Unit l Postal History Passage One Royal Mail Passage Two Service or Business--The Reality of the USPS and the Royal Mail Yucheng Post Unit 2 Stamps and Stamp Collection Passage One Stamps As Storyteller Passage Two Topical Stamp Collecting:A Universal Hobby for Sen iors Stamp Worth Unit 3 Logistics Passage One Logistics--A Revenue Driver Passage Two State of Industrial Real Estate:It’s Crunch Time The Biggest Logistics Job in the World Unit 4 Express Delivery Passage One Connecting People and Possibilities:The History of FedEx Passage Two Why Go to the Store,When the Groceries Can Come to Your Doorstep Cost of Greener Deliveries Borne by All Unit 5 E-commerce Passage One Overview of E—commerce Passage Two Two E-commerce Giants:Alibaba VS Amazon Alibaba’s Singles’Day Unit 6 Postal Service Passage One Customers Demand Right to Choose Post Passage Two Break Bad Habits and Profits will Bc in thc Post Mail Carriers Unit 7 Modern Posts Passage One Universal Postal Union and World Post Day Passage Two China’s Postal Services:Which Path Forward Postal Big Data Offers Key to Nations’Well—beinrg Unit 8 Smart Era Passage One Trends That Took Center Stage in Logistics lnnovation Passage Two How to Avoid Digging with Spoons The Last Mile Drones or Robots 参考答案 |