教材全面系统地涵盖了现代国际商务活动的翻译内容，合理地将理论翻译知识与国际商务知识及商务翻译技能融为一体，帮助学生有效掌握有关商贸实务和国际商务翻译的基本理论知识，熟练掌握各种常用商务翻译术语、翻译标准和技巧，从而提高涉外商务翻译的能力。本书内容覆盖了商务英语翻译中涉及到的商务名片翻译、商业广告翻译、商务信函翻译、证书、证明、公证和公示语的翻译、企业简介翻译、商标、国际品牌和公司名称的翻译、产品，产地说明书翻译、产品商务合同翻译、国际信用证翻译、国际招标书翻译、电子商务翻译和包装标识及术语的翻译等。可供高等院校商务英语专业、英语专业与翻译专业等高年级本科生和研究生及从事翻译教学和研究，尤其是商务翻译和研究的教师及科研人员使用，也可供商务翻译工作者和广大翻译爱好者等参考，还可以供国际商务、国际贸易、文化传媒、旅游、广告、法律等专业的高年级本科生作为复合型专业英语参考教材使用。

Unit 1 商务英语翻译概况
An Overview of Business English Translation
1.1 商务英语与普通英语的区别及翻译的重要性和使用范围 The Theory of Business English Translation
1.2 商务英语翻译的标准 The Criteria of Business English Translation
1.3 商务英语翻译的基本原则 Principles of Business English Translation
1.4 商务英语的要素 Essentials of Business English
1.5 商务英语的词汇 特点 Language Features of Business English
1.6 翻译练习 Translation Exercise
1.7 翻译赏析 Sample Translation
Unit 2 国际商务英语翻译实践
Practice of Business English
2.1 商务英语翻译技巧 Translating Skills of Business English
2.2 商务英语翻译常用缩略语 Abbreviations Often Used in Business English Translation
2.3 商务英语翻译实例 Sample Translation of Business English
2.4 商务活动常用惯用语翻译 Translation of ldiomatic Expressions in Business-related Activities
2.5 商务活动常用语翻译实例 Sample Translation of Business-related Activities
2.6 翻译练习 Translation Exercise
Unit 3 商务名片翻译简介
Brief Introduction to Translation of Business Cards
3.1 商务名片的语言特征 Language Features of Business Cards
3.2 商务名片的翻译原则 Principles of Translation of Business Cards
3.3 商务名片的翻译技巧 Skills in Translation of Business Cards
3.4 商务名片的翻译样例和分析 Sample Analysis of Translation of Business Cards
3.5 商务名片说明的翻译实例 Sample Translation of Instructions on Business Cards
3.6 翻译练习 Translation Exercise
3.7 翻译赏析 Sample Translation
Uni 4 商务广告的翻译
Translation of Commercial Advertisements
4.1 广告分类及语篇特点 Classification and Discourse of Commercial Advertisements
4.2 商业广告的语言特点 Language Features of Commercial Advertisements
4.3 广告翻译的原则 Principles of Translation of Advertisements
4.4 广告翻译的技巧 Skills in Translation of Advertisements
4.5 广告翻译的样例分析 Sample Analysis of Translation of Advertisements
4.6 常用商业广告词汇 Vocabulary Often Used in Advertisements
4.7 反吸烟英语广告赏析 Samples of Anti-smoking Slogans
4.8 翻译练习 Translation Exercise
4.9 翻译赏析 Sample Translation
Unit 5 商务信函的翻译
Translation of Business Letters
5.1 英语商务信函简介 Basic Knowledge of Business Letters
5.2 英语商务信函的语言特点 Language Features of Business Letters
5.3 英语商务信函的翻译技巧 Translation Tips for English Business Letters
5.4 英语商务信函的翻译样例 Sample Translation of Business Letters
5.5 常用商务信函词汇 Vocabulary Often Used in Business Letters
5.6 翻译练习 Translation Exercise
5.7 翻译赏析 Sample Translation
Unit 6 证书、证明、公证和公示语的翻译
Translation of Certificates, Letters of Certification, Notarial Certificates and Public Signs
证书和证明翻译的特点 Features of Translating Certificates and Letters of
6.1 Certification
6.2 公证书翻译的要求 Requirements for Translating Notarization
6.3 公示语翻译的要求 Requirements for Translating Public Signs
6.4 常用词汇 与术语 Vocabulary and Technical Terms Often Used
6.5 证明、证书、公证及公示语的翻译样例 Sample Translation of Certificates, Letters of Certification, Notarial Certificates and
Public Signs
6.6 翻译练习 Translation Exercise
6.7 翻译赏析 Sample Translation
Unit 7 企业简介的翻译
Translation of Enterprise Profiles
7.1 企业简介的主要内容 Framework of Enterprise Profiles
7.2 企业的英文简介语言特点 Language Features of Enterprise Profiles
7.3 企业简介的翻译原则 Translation Principles of Enterprise Profiles
7.4 企业简介的常用词汇 Vocabulary Often Used in Enterprise Profiles
7.5 企业简介的常用句子 Sentence Structures Often Used in Enterprise Profiles
7.6 企业简介的翻译范例 Sample Translation of Enterprise Profiles
7.7 翻译练习 Translation Exercise
7.8 翻译赏析 Sample Translation
Unit 8 商标、品牌和公司名称的翻译
Translation of Trademarks, Brands and Logos
8.1 商标的含义、特点