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内容推荐 本书紧跟时代和国际商务发展步伐,以基于内容的教学(CBI)为理论依据编写,各章节排序和练习设置还融入了基于任务的教学(TBI)理念。全书由10章组成,第1、2章主要对国际商务做整体介绍,帮助学生初步了解国际商务的内涵、主要形式和基本理论,其余8章以国际商务中最主要的形式——国际贸易为重点,按照国际贸易流程和步骤展开讲解。 本书将英语语言知识和商务知识融为一体,不仅可以增强学生、的商务英语语言技能,帮助学生了解和巩固国际商务知识,还可以锻炼其商务实践能力。本书既可以作为商务英语、英语、国际贸易等专业的教材,也可以供有兴趣的读者学习参考。 目录 Chapter One Introduction to International Business 1.1 Concepts of Business and International Business 1.1.1 What Is Business? 1.1.2 What Is International Business? 1.2 The Need for International Business 1.3 Two Related Economic Theories 1.3.1 Absolute Advantage 1.3.2 Comparative Advantage 1.4 International Business Activities 1.4.1 Main Types of International Business Activities 1.4.2 Common Forms of Intemational Business Activities 1.5 International Business Management 1.5.1 International Marketing Management 1.5.2 International Financial Management 1.5.3 International Human Resource Management 1.6 Economic Integration 1.6.1 Regional Economic Integration 1.6.2 Renowned Regional Economic Integration Exercises Chapter Two Introduction to International Trade 2.1 International Trade 2.1.1 What Is International Trade? 2.1.2 International Trade and Domestic Trade 2.1.3 Reasons for International Trade 2.1.4 Classification of International Trade 2.2 Trade Barrier 2.2.1 What is Trade Barrier? 2.2.2 Types of Trade Barriers 2.2.3 International Business Risks 2.3 Business Preparation 2.3.1 Market Research 2.3.2 Credit Inquiry 2.3.3 Making Contacts 2.4 Business Negotiation 2.4.1 What is Negotiation? 2.4.2 General Procedures in Business Negotiation Exercises Chapter Three Trade Terms 3.1 Definition and Functions of International Trade Terms 3.2 International Rules and Practices on Trade Terms 3.2.1 Warsaw-Oxford Rules 1932 3.2.2 Revised American Foreign Trade Definition 1941 3.2.3 Incoterms 2010 Rules 3.2.4 Main Features of the Incoterms 2020 Rules 3.2.5 Changes to the Incoterms 2010 Rules in the Incoterms 2020 Rules 3.2.6 Seven Commonly Used Trade Terms to Any Mode of Transportation 3.2.7 Four Commonly Used Trade Terms to Sea and Inland Waterway Transportation Exercises Chapter Four Packing and Transportation 4.1 Packing 4.1.1 Packing Problem in Law 4.1.2 Types of Packing. 4.1.3 Marking 4.2 Transportation 4.2.1 Modes of Transportation 4.2.2 Choice of Modes and Intermodal Transportation Exercises Chapter Five Inspection and Insurance 5.1 Inspection 5.1.1 Pre-shipment Inspection 5.1.2 Post-shipment Inspection 5.1.3 Pre-shipment Inspection Vs.Post-shipment Inspection 5.1.4 The Pre-shipment Inspection Industry 5.1.5 Choice of the Inspector 5.1.6 The Basic Mechanics of PSI 5.1.7 Inspection Documents 5.2 Insurance 5.2.1 Definition 5.2.2 Basic Characteristics of Insurance 5.2.3 Insurable Risks 5.2.4 Marine Insurance Exercises Chapter Six Instruments of Payment 6.1 Negotiable Instruments 6.1.1 What Are Negotiable Instruments? 6.1.2 Characteristics of Negotiable Instruments 6.1.3 Parties to Negotiable Instruments 6.2 Bills of Exchange 6.2.1 What Are Bills of Exchange? 6.2.2 Essentials and Non-essentials of Valid Bills of Exchange 6.2.3 Types of Bills of Exchange 6.2.4 Procedure of Using Bills of Exchange 6.3 Checks 6.3.1 What are Checks? 6.3.2 Essential Requirements 6.3.3 Crossing a Check 6.4 Promissory Notes 6.4.1 What Are Promissory Notes? 6.4.2 Essentials of Valid Promissory Notes 6.4.3 Types of Promissory Notes 6.4.4 Comparison Between Bills, Promissor3 Notes and Checks Exercises Chapter Seven Modes of Payment 7.1 Remittance 7.1.1 What is Remittance? 7.1.2 Basic Parties to Remittance 7.1.3 Types of Remittance 7.1.4 Application of Remittance 7.2 Collection 7.2.1 What Is Collection? 7.2.2 Basic Parties to Collection 7.2.3 Types of Collection 7.3 Letters of Credit 7.3.1 What Is Letter of Credit? 7.3.2 Characteristi |