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书名 | 国际商务英语函电 |
分类 | 经济金融-经济-贸易 |
作者 | |
出版社 | 高等教育出版社 |
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简介 | 内容推荐 本书详细介绍了商务英语函电基础知识、日常商务往来函电、合同相关函电及其他商务信函的写作技巧和方法,为读者提供商务英语写作的中肯建议和实用指导,利用“互联网+”二维码嵌入技术提供多种多样的学习素材。本书可供高等院校相关专业本科生及研究生使用,亦适用于从事国际商务贸易的工作者以及有志于提高沟通技巧和英语写作能力的相关人士。 目录 Part One Essentials of Business Correspondence Chapter 1 Business Writing Basics Introduction Section 1: Significance of Business Writing Section 2: Instructions of Business Writing Exercises Extra Reading Chapter 2 Guidelines of Business Correspondence Introduction Section 1: Forms of Business Correspondence Section 2: Principles for Business Correspondence Writing Exercises Extra Reading Chapter 3 Organizing Business Correspondence Introduction Section 1: Business Letter Section 2: Business Email Exercises Extra Reading Part Two Routine Business Transactions Correspondence I Chapter 4 Get and Keep Trade Relations Introduction Section 1: Establishing Trade Relations Section 2: Keeping Trade Relations Section 3: Satisfying Your Customers Useful Reference Expressions Exercises Extra Reading Chapter 5 Request Letters and Replies Introduction Section 1: Credit Requests Section 2: Replies to Credit Requests Section 3: Inquiries Section 4: Inquiry Replies Useful Reference Expressions Exercises Extra Reading Chapter 6 Negotiate for Profit Introduction Section 1: Offers and Quotations Section 2: Counteroffer Section 3: Order and Order Acknowledgment Useful Reference Expressions Exercises Extra Reading Part Two Routine Business Transactions Correspondence I Chapter 4 Get and Keep Trade Relations Introduction Section 1: Establishing Trade Relations Section 2: Keeping Trade Relations Section 3: Satisfying Your Customers Useful Reference Expressions Exercises Extra Reading Chapter 5 Request Letters and Replies Introduction Section 1: Credit Requests Section 2: Replies to Credit Requests Section 3: Inquiries Section 4: Inquiry Replies Useful Reference Expressions Exercises Extra Reading Chapter 6 Negotiate for Profit Introduction Section 1: Offers and Quotations Section 2: Counteroffer Section 3: Order and Order Acknowledgment Useful Reference Expressions Exercises Extra Reading Chapter 7 Complaints, Claims and Adjustment Introduction Section 1: Conplaints Section 2: Claims Section 3: Adjustments Useful Reference Expressions Exercises Extra Reading Part Three Contract-related Correspondence Chapter 8 Shipment-related Correspondence Introduction Section 1: Packing Section 2: Shipment Section 3: Insurance Useful Reference Expressions Exercises Extra Reading Chapter 9 Payment–related Correspondence Introduction Section 1: Remittance Section 2: Letter of Credit Section 3: Collection Useful Reference Expressions Exercises Extra Reading Part Four Other Business Correspondence Chapter 10 Social Business Correspondence Introduction Section 1: Thank–you Letters Section 2: Congratulation Letters Section 3: Sympathy Letters Section 4: Invitation Letters Useful Reference Expressions Exercises Extra Reading Chapter 11 Employment Correspondence Introduction Section 1: Application Letters Section 2: Follow–up Letters Section 3: Testimonials Section 4: Resignation Letters Useful Reference Expressions Exercises Extra Reading Appendix Words and Expressions |
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