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内容推荐 该套教材是将真实的国际商务活动与系统的英语语言知识和技能密切结合在一起的、实用性强的一套综合性教材,分为基础篇两册,专业篇两册,共四册。一、二册为基础篇,三、四册为专业篇。 本书围绕大商务展开话题,包括商务大环境(国际竞争,商业数字化、全球化)、商务发展新趋势(创新、区域经济、跨境电商)、贸易环境(国际会展)、金融环境(金融服务)、市场环境(连锁经营、运输与物流)。 目录 Unit 1 Regional Economy Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-life Practice Unit 2 Cross-border E-commerce Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-life Practice Unit 3 Digitalization in Commerce Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-life Practice Unit 4 Globalization Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-life Practice Unit 5 International Exhibition Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-life Practice Unit 6 International Competition Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-life Practice Unit 7 Innovation Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-life Practice Unit 8 Financial Services Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-life Practice Unit 9 Chain Enterprises Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-life Practice Unit 10 Logistics and Transportation Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-life Practice |