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内容推荐 全书以国际贸易实务流程为单元设计,以最新的国际贸易惯例为依据,结合我国公司对外贸易的操作习惯,采集整理了近年来优秀的外贸函电作为课本范文,保持了往来信函的连贯性,并注重语言的实用性,以贴近实际操作中的表述习惯。同时,课文中出现的专业用词在单元后都有详尽的汇编整理,以帮助读者更好地理解和运用。每个单元后的练习题,除大量的语言练习外,还专门设计了不同场景,以便让读者模拟完成各类型函电的互动练习。 本书既可作为国际经济与贸易、国际商务英语等专业的本科、高职高专以及成人教育的教学用书,也可作为商务人士的参考用书。 作者简介 刘湲,女,1967年12月生,副教授,1999年获上海交通大学工商管理硕士学位,现任上海应用技术学院经济与管理学院应用经济系系主任,上海市教育指导委员会国际贸易专业委员。从事国际贸易专业教学二十余年,曾开设“外贸英语函电”“商务英语”“国际贸易理论和实务”“国际贸易实务”和“国际市场营销”等课程,以及多门双语课程,尤其对“外贸英语函电”课程拥有丰富的教学经验。在核心期刊发表国际贸易相关论文近十篇,主持和参与近十项省部级和市级课题,曾参编《国际贸易理论与实务》等教材。 目录 Unit 1 Form of Business Letters Part 1 The Introduction of Business Letters Part 2 The Principles for Good Business Letters Part 3 The Structure of Business Letters Part 4 The Layout of Business Letters Part 5 The Envelope of Business Letters Part 6 Useful Words, Phrases and Sentences Part 7 Exercises Unit 2 Establishing Business Relations Part 1 The Introduction Part 2 The Specimen Letters Part 3 Useful Words, Phrases and Sentences Part 4 Exercises Unit 3 Enquiries. Part 1 The Introduction Part 2 The Specimen Letters Part 3 Useful Words, Phrases and Sentences Part 4 Exercises Unit 4 Offers and Counter-offers Part 1 The Introduction Part 2 The Specimen Letters Part 3 Useful Words, Phrases and Sentences Part 4 Exercises Unit 5 Orders and Sales Confirmations Part 1 The Introduction Part 2 The Specimen Letters Part 3 Useful Words, Phrases and Sentences Part 4 Exercises Unit 6 Remittance and Collection Part 1 The Introduction Part 2 The Specimen Letters Part 3 Useful Words, Phrases and Sentences Part 4 Exercises Unit 7 Payment by L/C Part 1 The Introduction Part 2 The Specimen Letters Part 3 Useful Words, Phrases and Sentences Part 4 Exercises Unit 8 Packing Part 1 The Introduction Part 2 The Specimen Letters Part 3 Useful Words, Phrases and Sentences Part 4 Exercises Unit 9 Shipment and Delivery Part 1 The Introduction Part 2 The Specimen Letters Part 3 Useful Words, Phrases and Sentences Part 4 Exercises Unit 10 Cargo Transportation Insurance Part 1 The Introduction Part 2 The Specimen Letters Part 3 Useful Words, Phrases and Sentences Part 4 Exercises Unit 11 Trade Disputes and Settlements Part 1 The Introduction Part 2 The Specimen Letters Part 3 Useful Words, Phrases and Sentences Part 4 Exercises Unit 12 Distributorship and Agency Part 1 The Introduction Part 2 The Specimen Letters Part 3 Useful Words, Phrases and Sentences Part 4 Exercises Unit 13 Trade Forms Part 1 The Introduction Part 2 The Specimen Letters Part 3 useful Words, Phrases and Sentences Part 4 Exercises Unit 14 Letter of Sales Part 1 The Introduction Part 2 The Specimen Letters Part 3 Useful Words, Phrases and Sentences Part 4 Exercises Key to Exercises Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 Unit 7 Unit 8 Unit 9 Unit 10 Unit 11 Unit 12 Unit 13 Unit 14 |