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内容推荐 《商务英语快速阅读》共15个单元,每单元分为A、B两部分,各包含3篇课文,均围绕同一个主题展开。主题有:国贸、金融、货币、证券、保险、营销、管理等,符合培养国际化、复合型和应用型商务英语人才目标。课文题材多样、内容丰富、信息量大,多选自近期出版的金融书刊或知名网站,具有时代特色,生词量在3%左右。课文介绍的商务基础知识具有一定的系统性、前沿性和时效性。课文配套练习题随考查目的和难易程度的不同而增减,难度适中,练习配套答案详尽。每篇课文后均依据《大学英语课程教学要求》对学生快速阅读能力所作的一般要求,设定了阅读所需时间。本教材在培养学生商务英语应用能力的同时,还注重学生备考四六级英语考试的需求,题型设计与四六级考试阅读题相吻合。 目录 Unit 1 Advertising Part A Section A International Advertising Section B Advertising vs. Promotion On Guard Against Advertising Part B Section A Advertising Section B Advertising and Economic Development Section C What Is International Advertising? Unit 2 Inflation Part A Section A Inflation Section B How Is Inflation Measured Gold and Inflation Part B Section A Costs and Effects of Inflation Section B Why Inflation Helps Disguise Falling House Prices Section C US Inflation Unit 3 International Marketing Part A Section A International Marketing Section B Market Economies What, How, and for Whom in the Market Economy Part B Section A What Is International Marketing Strategy Section B Marketing Myopia Section C Market Research Unit 4 International Settlements Part A Section A …… Unit 5 International Trade Unit 6 Banking Unit 7 E-commerce Unit 9 Management Unit 10 Stocks Unit 11 Accounting Unit 12 Corporation Unit 13 Economics Unit 14 Foreign Exchange Unit 15 Patent |