本书以旅游导论为框架，同时拓展旅游业知识，目的是使读者对旅游知识有一个较全面的了解，同时关注旅游业发展的新趋势，包括红色旅游、乡村旅游、会展业、环境保护和文化遗产保护等内容。在语言技能训练方面，每个单元都涵盖听、说、读、写、译技能的全面训练，提供真实的语言环境，更利于读者掌握实用技巧。本书系统性强，内容新，具有较强的实用性、趣味性和时效性。
本书适用于有一定英语基础的学习者，如英语专业、旅游类专业的本科生，也适用于旅游类高职高年级的学生。

Unit 1 Tourism Industry and Tourists
Part I Listening and Speaking
Passage 1 The Rise of Outbound
Travelers from Mainland
China
Passage 2 Definitions
Dialog The Scrapping of One of
the Country's Three“Golden
Week”Holidays
Part II Reading
Text A Tourism
Text B UNWTO Sees a Promising
Future for Rural Tourism
Development in China
Exercises
Part III Applied Writing
Writing a Business Letter
Exercises
Part IV Supplementary Reading
Tourism Still an Economic“Pillar
Unit 2 Transportation
　Part I Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Unit 3 Hotel Accommodation
　Part 1 Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Unit4 Hotel Management
　Part I Listening and Speaking
　Part II Reading
Unit 5 Traver Agents
　Part I Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Unit 6 Tour Guides
　Part I Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Unit 7 Special Interest Tous
　Part I Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Unit 8 Promotion
　Part I Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Unit 9 MICE Tourism
　Part I Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Unit 10 The Social and Cultural Impact Tourism
　Part I Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Unit 11 Ecotourism
　Part I Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Unit 12 Conservation of Cultural Heritage
　Part I Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Unit 13 Tourism Organizations
　Part I Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Unit 14 Sightseeing(1)
　Part I Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Unit 15 Sightseeing(2)
　Part I Listening and Speaking
　Part II Reading
　Part III Applied Writing
　Part IV Supplementary Reading
Keys
参考文献