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书名 物流管理案例与分析(双语版21世纪高等学校物流管理与物流工程规划教材)
分类 人文社科-法律-法律法规
作者
出版社 北京交通大学出版社
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简介
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本书共编写了29个英文案例,分为八个模块:采购与供应商管理、物流营销管理、运输管理、仓储与库存管理、物流信息管理、供应链管理、国际物流和整合物流管理。每个案例之后安排了英文讨论题和案例分析提示、中文的术语解释和案例概述,有助于读者迅速、准确地把握本模块的基本内容并拓展思路,学以致用。本书可作为普通高等院校物流管理、工商管理等专业硕士生与本科生的教材和参考用书,也可作为国际商务与国际物流管理人员的培训参考用书。
目录
Part One Procurement and Supplier Management
Case 1 Toyota’s supplier relationship management
Case 2 Chemstar and Loftech
Case 3 FBK Industries: Supporting the Paradigm Shift in Vendor Selection
through the Use of Multicriteria Methods for Sole-Sourcing
Part Two Logistics Marketing Management
Case 4 UPS and FedEx turn focus to consumer behavior
Case 5 Handy Tider, Inc.
Case 6 DHL Logistics’s Services Marketing Mix Efforts
Part Three Transportation Management
Case 7 Coals to Newcastle
Case 8 H. Stevens Inc.
Case 9 Ocean spray-shipping products more efficiently
Part Four Warehousing and Inventory Management
Case 10 Implementing CMI at the Whitbread Beer Company
Case 11 Healthy & handsome Trading
Case 12 Freshy company
Part Five Logistics Information Management
Case 13 Care-free Hut
Case 14 WorthPal Inc.
Case 15 Supply-Base Reduction at Rabbity
Case 16 Enterprise-Level Coordination at Zappos
Part Six Supply Chain Management
Case 17 Managing Growth at SportStuff
Case 18 Birth of a Sweater
Case 19 Dell Computers: using the supply chain to compete
Part Seven International Logistics
Case 20 Where to produce?
Case 21 Betty’s Brownies
Case 22 The Great Bite Peach Company
Case 23 Two Countries Compared: Switzerland and Chad
Part Eight Integrated Logistics Management
Case 24 ESB
Case 25 Tastyfood
Case 26 Online Sales and Local Store Availability: Combining the Best of Both
Worlds, or Not?
Case 27 Human resource management in Humanitarian Aid Supply Chains
Case 28 Fast Fashion Winner from Savvy Systems
Case 29 LIDL Sweden
Appendix A Guide to Case Analysis and Case Discussion
Part One Objectives of Case Analysis
Part Two How to prepare a Case for Class Discussion
Part Three How to participate in Class Discussion of a Case
References
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