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书名 | 物流管理案例与分析(双语版21世纪高等学校物流管理与物流工程规划教材) |
分类 | 人文社科-法律-法律法规 |
作者 | |
出版社 | 北京交通大学出版社 |
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简介 | 内容推荐 本书共编写了29个英文案例,分为八个模块:采购与供应商管理、物流营销管理、运输管理、仓储与库存管理、物流信息管理、供应链管理、国际物流和整合物流管理。每个案例之后安排了英文讨论题和案例分析提示、中文的术语解释和案例概述,有助于读者迅速、准确地把握本模块的基本内容并拓展思路,学以致用。本书可作为普通高等院校物流管理、工商管理等专业硕士生与本科生的教材和参考用书,也可作为国际商务与国际物流管理人员的培训参考用书。 目录 Part One Procurement and Supplier Management Case 1 Toyota’s supplier relationship management Case 2 Chemstar and Loftech Case 3 FBK Industries: Supporting the Paradigm Shift in Vendor Selection through the Use of Multicriteria Methods for Sole-Sourcing Part Two Logistics Marketing Management Case 4 UPS and FedEx turn focus to consumer behavior Case 5 Handy Tider, Inc. Case 6 DHL Logistics’s Services Marketing Mix Efforts Part Three Transportation Management Case 7 Coals to Newcastle Case 8 H. Stevens Inc. Case 9 Ocean spray-shipping products more efficiently Part Four Warehousing and Inventory Management Case 10 Implementing CMI at the Whitbread Beer Company Case 11 Healthy & handsome Trading Case 12 Freshy company Part Five Logistics Information Management Case 13 Care-free Hut Case 14 WorthPal Inc. Case 15 Supply-Base Reduction at Rabbity Case 16 Enterprise-Level Coordination at Zappos Part Six Supply Chain Management Case 17 Managing Growth at SportStuff Case 18 Birth of a Sweater Case 19 Dell Computers: using the supply chain to compete Part Seven International Logistics Case 20 Where to produce? Case 21 Betty’s Brownies Case 22 The Great Bite Peach Company Case 23 Two Countries Compared: Switzerland and Chad Part Eight Integrated Logistics Management Case 24 ESB Case 25 Tastyfood Case 26 Online Sales and Local Store Availability: Combining the Best of Both Worlds, or Not? Case 27 Human resource management in Humanitarian Aid Supply Chains Case 28 Fast Fashion Winner from Savvy Systems Case 29 LIDL Sweden Appendix A Guide to Case Analysis and Case Discussion Part One Objectives of Case Analysis Part Two How to prepare a Case for Class Discussion Part Three How to participate in Class Discussion of a Case References |
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