本书作者长期从事MBA教学，并在政府和媒体机构拥有多年丰富经验，针对跨文化背景和中国特殊的商务环境，对在求职沟通、客户沟通、同事沟通、上下级沟通、商务谈判、危机沟通、媒体沟通等情形下如何进行有效商务沟通作了详细的剖析，提出商务沟通的基本原则、技巧和建议。穿插的大量案例和练习以及附录中对文化差异的阐释，有助于读者快速掌握实务环境中的行动要领，提升处理沟通问题的能力。
本书以浅显易懂的英语为主要讲述语言，重在对内容和技巧的实际运用能力，适用于本科、MBA的教学，也可供在职人员进修和培训使用。

艾菲德·罗伯茨（Elfed Roberts），香港大学经济及工商管理学院荣誉副教授，长期从事MBA教学，主讲课程有“商务沟通”和“商业道德”。现同时为复旦大学一香港大学IMBA及多伦多大学EMBA学生上课。拥有30余年在多国的授课经验，对各国文化差异以及由文化差异造成的不同商务环境有着独特的见解。

Introduction
Chapter 1 How to Apply for the Ideal Job
1. First Steps
2. Reading Job Advertisements
3. Analysing a Specific Job Advertisement
4. What to Mention in Your Letter or Email
5. Attracting an Employer's Interest
6. Hints and Tips
7. Practice Makes Perfect
Notes for Your Guidance
Summary
Chapter 2 The Resume and the Interview
1. The Resume or Curriculum Vitae
2. The Essentials
3. Model Resume (Single-page Version)
4. Interview Essentials
5. What Do You Do Now
6. The Big Day
7. What Do I Wear
8. What Questions Will They Ask
9. Be Positive
10. You Do the Talking
11. Dealing with Negatives at the Interview
12. Strength from Weakness
13. Hints and Tips
Notes for Your Guidance
Summary
Chapter 3 Spoken Business Communication
1. Preparing for the Talk
2. Preparing the Content
3. Review
4. Hints and Tips
5. Practice Makes Perfect
Notes for Your Guidance
Summary
Chapter 4 Communicating with Colleagues and Customers
1. Unspoken Messages
2. Friendly Communications
3. Communicating Sensitively
4. Problem Communications
5. Hints and Tips
6. Hearing and Understanding--Achieving Both
7. Action
8. Checking
9. Communicating with Bosses
10. A Fact
Notes for Your Guidance
Summary
Chapter 5 Written Communications
1. Composing Your Message
2. Written Forms of Communication
3. Let's Practise
4. Hints and Tips
Notes for Your Guidance
Summary
Chapter 6 Business Meetings
1. Why People Hold Meetings
2. Meeting Styles
3. Writing the Records of Business Meetings
4. The Disadvantages of a Verbatim Record
5. The Advantages of a Written Summary
6. Influence and Power
7. Evaluate
8. After Considerable Discussion
9. Who Are the Readers of the Minutes
10. Meeting Minutes
11. More Minutes
12. Why Certain Things Are Important
13. Hints and Tips
14. What's to Be Discussed
Notes for Your Guidance
Summary
Chapter 7 Business Communication and Negotiation
1. Preparatory Considerations
2. The Negotiations
3. Instruments of Negotiation
4. Forms of Negotiation Available to the Management
Notes for Your Guidance
Summary
Chapter 8 Cross-cultural Business Communications
1. Is It Possible to Put Culture into Categories
2. Stereotypes and Assumptions
3. The English Language
4. Hints and Tips
5. Phenomena Which Influence Cultures
6. Direct or Rude
7. Deference and Interruption
8. Politeness
9. European Union of Differences
10. Diversity and Communication Opportunities
11. Do Some Research
12. Hints and Tips
Notes for Your Guidance
Summary
Chapter 9 Crisis Communications
1. What Is a Crisis
2. Why Is Communication Essential in a Crisis
3. Hints and Tips
4. What Can We Do in Advance
5. The Golden Rules
6. A Crisis in Practice
Notes for Your Guidance
Summary
Chapter 10 Media Communications
1. Information Out
2. Press Releases
3. Press Conferences
4. Press Events
5. Say It with Pictures
6. Don't Make It Difficult
7. The Big Interview
8. Questions and Answers
9. Bad Press
10. Inward Communication
11. Who Can Speak for You
12. Hints and Tips
Notes for Your Guidance
Summary
Chapter 11 Business Communications Every Day
Ten Exercises
Notes for Your Guidance
Summary
Conclusion
Appendices
Appendix One Cocktail Party
Appendix Two The Card Game
Appendix Three Mr, Mrs, Ms, Dr or John
Appendix Four Getting to Know You
Appendix Five Dealing with Dinner
Appendix Six Sneaky Phrases
Appendix Seven Karaoke
Appendix Eight It's All a Matter of Face
Appendix Nine Be a Chinese Culture Vulture