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书名 新时代商务英语综合教程(学生用书4)
分类 经济金融-经济-贸易
作者
出版社 清华大学出版社
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简介
内容推荐
本教材依托圣智的优质资源,融合现代商务英语所涉及的各个方面知识,将全球最新、最优质、最热门的视听资源融入商务英语教学。其主要特点有:课程内容编排循序渐进,内容覆盖面广,符合学生的学习规律,同时又配有原汁原味的优质视音频资源,让学生能够真正融入商务英语的真实环境,提早适应职场工作的需要。
目录
UNIT 1 Work roles
Warming Up
Text A Work roles
Business know-how
Text B Attending interviews
UNIT 2 Headhunting
Warming up
Text A Why do people headhunt?
Business know-how
Text B Headhunting
UNIT 3 Entering a market
Warming up
Text A Doing business in China
Business know-how
Text B Business practices in China
UNIT 4 Trade fair
Warming Up
Text A Can you afford to miss this year's Festival of Ceramics?
Business know-how
Text B Replying to enquiries about an exhibition
Review Test 1
UNIT 5 Global sourcing
Warming Up
Text A Supplier relationships
Business know-how
Text B Choosing a supplier
UNIT 6 Busi ness eth ics
Warming Up
Text A Ethical practice report
Business know-how
Text B Ethical issues
UNIT 7 Company reporti ng
Warming up
Text A television report
Business know-how
Text B Annual reports
UNIT 8 The future of work
Warming up
Text A The future of work
Business know-how
Text B Predictions about the future of work
Case study Globalisation
Warming up
Case Marriott’S globalisaUon
Business know-how
Analysis Enteri ng the market
Review Test 2
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