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书名 外贸英语函电(商务英语与国际贸易专业示范性高等院校精品规划教材)
分类 教育考试-外语学习-英语
作者 瞿颖
出版社 天津大学出版社
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瞿颖主编的《外贸英语函电(商务英语与国际贸易专业示范性高等院校精品规划教材)》着眼于当前的高等职业教育,遵循高等职业教育主要培养技能型和应用型人才的要求,注重培养学生的应用能力。本书以外贸业务工作流程为导向,根据外贸行业工作岗位的职业能力要求,结合教学与工作过程,设计了一套“教、学、做一体化”的教学模块。

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瞿颖主编的《外贸英语函电(商务英语与国际贸易专业示范性高等院校精品规划教材)》内容主要以外贸业务工作流程为导向,根据外贸行业主要工作岗位的职业技能要求和知识构成,共分为11个教学模块,第一模块简要介绍外贸英语信函的基本要素、格式、写作要求以及电子邮件的写作技能。第2-11模块主要讲授外贸业务工作流程的十个主要环节:建立贸易关系、询盘、发盘、还盘、接受、合同、支付、装运、保险、索赔等中出现的常用的英文信函,侧重对具体环节信函的写作原则、写作要素、基本格式、特有的外贸英语表达和主要内容的讲解。

《外贸英语函电(商务英语与国际贸易专业示范性高等院校精品规划教材)》可作为高职高专院校应用英语专业、商务英语专业、国际商务专业、国际贸易专业及市场营销、工商文秘、电子商务等相关专业的教材,也可作为从事外贸、商务相关工作人员的参考书。

目录

Module One Basic Knowledge of English Business Letters

 Section One Different Forms of Business Letters

 Section Two The Layout of Business Letters

 Section Three Envelope Addressing

 Section Four Writing Principles of Business Letters

 Section Five Projects

 Section Six Exercises

 Section Seven Professional Development

Module Two Establishin Business Relations

 Section One Brief Introduction

 Section Two Writing Steps

 Section Three Specimen Letters

 Section Four Useful Expressions and Sentences

 Section Five Projects 

 Section Six Exercises

 Section Seven Professional Development

Module Three Enquiry

 Section One Brief Introduction

 Section Two Writing Steps

 Section Three Specimen Letters

 Section Four Useful Expressions and Sentences

 Section Five Projects

 Section Six Exercises

 Section Seven Professional Development

Module Four Offer

 Section One Brief Introduction

 Section Two Writing Steps

 Section Three Specimen Letters

 Section Four Useful Expressions and Sentences

 Section Five Projects

 Section Six Exercises

 Section Seven Professional Development

Module Five Counter-offer

 Section One Brief Introduction

 Section Two Writing Steps

 Section Three Specimen Letters

 Section Four Useful Expressions and Sentences

 Section Five Projects

 Section Six Exercises

 Section Seven Professional Development

Module Six Conclusion of Business

 Section One Brief Introduction

 Section Two Writing Steps

 Section Three Specimen Letters

 Section Four Useful Expressions and Sentences

 Section Five Projects

 Section Six Exercises

 Section Seven Professional Development

Module Seven Contract

 Section One Brief Introduction

 Section Two Writing Steps

 Section Three Specimen Contracts

 Section Four Useful Expressions and Sentences

 Section Five Projects

 Section Six Exercises

 Section Seven Professional Development

Module Eight Payment

 Section One Brief Introduction

 Section Two Writing Steps

 Section Three Specimen Letters

 Section Four Useful Expressions and Sentences

 Section Five Projects

 Section Six Exercises

 Section Seven Professional Development

Module Nine Packing and Shipment

 Section One Brief Introduction

 Section Two Writing Steps

 Section Three Specimen Letters

 Section Four Useful Expressions and Sentences

 Section Five Projects

 Section Six Exercises

 Section Seven Professional Development

Module Ten Insurance

 Section One Brief Introduction

 Section Two Writing Steps

 Section Three Specimen Letters

 Section Four Useful Expressions and Sentences

 Section Five Projects

 Section Six Exercises

 Section Seven Professional Development

Module Eleven Complaint and Claim

 Section One Brief Introduction

 Section Two Writing Steps

 Section Three Specimen Letters

 Section Four Useful Expressions and Sentences

 Section Five Projects

 Section Six Exercises

 Section Seven Professional Development

附录1 外贸英语函电常用词汇

附录2 外贸英语函电常用英文缩略词

参考文献

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