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书名 商务英语
分类 教育考试-外语学习-英语
作者 徐文娟
出版社 新华出版社
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简介
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《商务英语》是作者徐文娟在多年从事商务英语教学的基础上编著而成,全书认为商务英语可以理解为在商务环境下使用的英语,进一步可以细分为一般日常英语、一般商务英语和特定目的英语。本书对上述三类商务英语都有涉及。全书共分13章,前5章分别探讨了一般商务英语,话题包括职场世界、商业组织、商业旅行、个人发展与职业技能、企业责任、全球化;中间7章主要探讨特定目的英语,话题包括生产、经济学、市场营销企业财务活动、金融管理学等。每章多探讨的话题又分为与之相关的若干小话题。

目录

Part 1 World of Work

 Unit 1 What do you do

 Unit 2 Skills and qualification

 Unit 3 Compensation and benefits

Part 2 Business Organization

 Unit 4 Types of business organization

 Unit 5 Function and structure

 Unit 6 The people

Part 3 Business Travel

 Unit 7 Business flight

 Unit 8 Hotel arrangement

Part 4 Personal and Professional Development

 Unit 9 Personal development

 Unit 10 Professional development

Part 5 Business Skills

 Unit 11 Telephoning part 1

 Unit 12 Telephoning part 2

 Unit 13 Fax

 Unit 14 Business letters part 1

 Unit 15 Business letters part 2

 Unit 16 Emaits

 Unit 17 Meetings part 1

 Unit 18 Meetings part 2

 Unit 19 Presentation part 1

 Unit 20 Presentation part 2

 Unit 21 Negotiation part 1

 Unit 22 Negotiation part 2

Part 6 Production

 Unit 23 Production

 Unit 24 Product development

Part 7 Economics

 Unit 25 Economics part 1

 Unit 26 Economics part 2

Part 8 Marketing

 Unit 27 The market

 Unit 28 Marketing 101

 Unit 29 Product and price

 Unit 30 Place and promotion

 Unit 31 Brand and branding

 Unit 32 Customer relationship management

 Unit 33 Marketing strategy

 Unit 34 IT and E-commerce

Part 9 Enterprise Financial Activities

 Unit 35 Cost accounting

 Unit 36 Financial accounting

 Unit 37 Financial report part 1

 Unit 38 Financial report part 2

Part 10 Finance

 Unit 39 Finance

 Unit 40 Corporate finance

 Unit 41 Financial markets

Part 11 Management and Strategy

 Unit 42 Management

 Unit 43 Corporate strategy part 1

 Unit 44 Corporate strategy part 2

 Unit 45 Corporate strategy part 3

Part 12 Corporate Responsibility

 Unit 46 Business ethics

 Unit 47 Corporate social responsibility

Part 13 Globalization

 Unit 48 Globalization

Answer Key

致谢

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