《商务英语》是作者徐文娟在多年从事商务英语教学的基础上编著而成,全书认为商务英语可以理解为在商务环境下使用的英语,进一步可以细分为一般日常英语、一般商务英语和特定目的英语。本书对上述三类商务英语都有涉及。全书共分13章,前5章分别探讨了一般商务英语,话题包括职场世界、商业组织、商业旅行、个人发展与职业技能、企业责任、全球化;中间7章主要探讨特定目的英语,话题包括生产、经济学、市场营销企业财务活动、金融管理学等。每章多探讨的话题又分为与之相关的若干小话题。
Part 1 World of Work
Unit 1 What do you do
Unit 2 Skills and qualification
Unit 3 Compensation and benefits
Part 2 Business Organization
Unit 4 Types of business organization
Unit 5 Function and structure
Unit 6 The people
Part 3 Business Travel
Unit 7 Business flight
Unit 8 Hotel arrangement
Part 4 Personal and Professional Development
Unit 9 Personal development
Unit 10 Professional development
Part 5 Business Skills
Unit 11 Telephoning part 1
Unit 12 Telephoning part 2
Unit 13 Fax
Unit 14 Business letters part 1
Unit 15 Business letters part 2
Unit 16 Emaits
Unit 17 Meetings part 1
Unit 18 Meetings part 2
Unit 19 Presentation part 1
Unit 20 Presentation part 2
Unit 21 Negotiation part 1
Unit 22 Negotiation part 2
Part 6 Production
Unit 23 Production
Unit 24 Product development
Part 7 Economics
Unit 25 Economics part 1
Unit 26 Economics part 2
Part 8 Marketing
Unit 27 The market
Unit 28 Marketing 101
Unit 29 Product and price
Unit 30 Place and promotion
Unit 31 Brand and branding
Unit 32 Customer relationship management
Unit 33 Marketing strategy
Unit 34 IT and E-commerce
Part 9 Enterprise Financial Activities
Unit 35 Cost accounting
Unit 36 Financial accounting
Unit 37 Financial report part 1
Unit 38 Financial report part 2
Part 10 Finance
Unit 39 Finance
Unit 40 Corporate finance
Unit 41 Financial markets
Part 11 Management and Strategy
Unit 42 Management
Unit 43 Corporate strategy part 1
Unit 44 Corporate strategy part 2
Unit 45 Corporate strategy part 3
Part 12 Corporate Responsibility
Unit 46 Business ethics
Unit 47 Corporate social responsibility
Part 13 Globalization
Unit 48 Globalization
Answer Key
致谢