王乃彦主编的《对外经贸英语函电(第五版)》(原名《外贸英语函电》)1982年出版发行,至今近30年来,经过多次修订改编,始终作为全国外经贸院校的外贸英语函电教材被广泛使用,被普遍反映是一部好的外贸英语函电教科书。
此次改编的宗旨是:体现国际贸易中新的贸易方式,使教材实用性更强;体现国际贸易专业核心技能的培养,突出函电写作的能力训练;继续体现本教材编写认真严谨的特点,保证其一贯的系统性和完整性。
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书名 | 对外经贸英语函电(第5版全国外经贸院校21世纪高职高专统编教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 王乃彦 |
出版社 | 对外经济贸易大学出版社 |
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简介 | 编辑推荐 王乃彦主编的《对外经贸英语函电(第五版)》(原名《外贸英语函电》)1982年出版发行,至今近30年来,经过多次修订改编,始终作为全国外经贸院校的外贸英语函电教材被广泛使用,被普遍反映是一部好的外贸英语函电教科书。 此次改编的宗旨是:体现国际贸易中新的贸易方式,使教材实用性更强;体现国际贸易专业核心技能的培养,突出函电写作的能力训练;继续体现本教材编写认真严谨的特点,保证其一贯的系统性和完整性。 内容推荐 《对外经贸英语函电(第五版)》(原名《外贸英语函电》)1982年出版发行,至今近30年来,经过多次修订改编,始终作为全国外经贸院校的外贸英语函电教材被广泛使用,被普遍反映是一部好的外贸英语函电教科书。 此次改编的宗旨是:体现国际贸易中新的贸易方式,使教材实用性更强;体现同际贸易专业核心技能的培养,突出函电写作的能力训练;继续体现本教材编写认真严谨的特点,保证其一贯的系统性和完整性。此次修订对各章节的信函、注释和练习均加以更新;将代理、贸易方式等章节以附录的方式作为辅助材料供教师选择使用;系统介绍了目前国际贸易常用的通讯方式;同时加入了一套完整的业务案例,使读者了解一笔业务的全过程。 《对外经贸英语函电(第五版)》共九章54课,及四个附录。王乃彦任主编,刘长声、李富森任副主编。 目录 THE LAYOUT OF A BUSINESS LETTER CHAPTER ONE ESTABLISHING BUSINESS RELATIONS Introduction Lesson 1 Self-Introduction Lesson 2 ( A ) A Request for the Establishment of Business Relations ( B ) A Reply to the Above Lesson 3 ( A ) Status Enquiry ( B ) Reply to the Above Letter Supplement Useful Sentences on Establishing Business Relations CHAPTER TWO ENQUIRIES AND OFFERS Introduction Lesson 4 An Enquiry for Chinese Cotton Piece Goods Lesson 5 ( A ) An Enquiry for Iron Nails ( B ) A Reply to the Above Lesson 6 An Offer to a New Customer Lesson 7 A Firm Offer Lesson 8 A Voluntary Offer Lesson 9 A Special Offer Lesson 10 ( A ) Asking for Proforma Invoice ( B ) Sending Proforma Invoice Lesson 11 Urging the Buyer to Accept the Offer Lesson 12 Concession on Price Supplement Useful Sentences on Enquiries and Offers CHAPTER THREE MAKING COUNTER-OFFERS AND DECLINING ORDERS Introduction Lesson 13 Counter-offer on Groundnut Kernels Lesson 14 Persuading the Buyer to Accept the Offer Lesson 15 Offering Substitute Lesson 16 Acceptance of a Counter-offer Lesson 17 Declining a Counter-offer Lesson 18 ( A ) A Repeat Order ( B ) Declining a Repeat Order Lesson 19 Partial Rejection of an Order Supplement Useful Sentences on Making Counter-offers and Declining Orders CHAPTER FOUR CONCLUSION OF BUSINESS Introduction Lesson 20 ( A ) Sending a Sales Contract ( B ) Sending a Sales Confirmation Lesson 21 Confirming a Purchase Lesson 22 Conclusion of Business Lesson 23 Counter-signature Lesson 24 Confirming an Order Lesson 25 ( A ) Acknowledgement of the First Order ( B ) Confirmation of a Transaction Supplement Useful Sentences on Conclusion of Business CHAPTER FIVE PAYMENT Introduction Lesson 26 Modified Terms of Payment Lesson 27 ( A ) Asking for Easier Payment Terms ( B ) Reply Lesson 28 ( A ) Asking for D/P Terms ( B ) Reply Lesson 29 (A) Modifying Terms of Payment ( B ) Reply Lesson 30 (A) Request for Payment by D/A ( B ) Reply Lesson 31 Unfavourable Reply to a Proposal of D/A Terms Supplement Useful Sentences on Payment CHAPTER SIX ESTABLISHMENT OF AND AMENDMENT TO L/C Introduction Lesson 32 Urging Establishment of L/C Lesson 33 Advising Establishment of L/C and Asking for Timely Delivery Lesson 34 Asking for Amendment to the L/C Lesson 35 (A) Asking for Extension of L/C ( B ) Reply Lesson 36 Amending L/C to Increase the Quantity and Amount Supplement (A) Useful Sentences on Establishment of and Amendment to L/C (B) A Specimen of an L/C CHAPTER SEVEN SHIPMENT Introduction Lesson 37 Shipping Instructions Lesson 38 Packing Requirement Lesson 39 Shipping Advice Lesson 40 Urging Shipment Lesson 41 Proposing Partial Shipments Lesson 42 Information on Container Service Supplement INCOTERMS 2010 CHAPTER EIGHT INSURANCE Introduction Lesson 43 Asking for CFR Terms Lesson 44 (A) A Request for Excessive Insurance (B) A Reply to the Request for Excessive Insurance Lesson 45 Covering Insurance for the Buyer Lesson 46 Providing Insurance Information to the Buyer Lesson 47 A Request for Changing an Insurance Company Supplement Useful Sentences on Insurance CHAPTER NINE COMPLAINTS AND CLAIMS Introduction Lesson 48 Claims for Poor Packing Lesson 49 Claim for Non-Conformity of Quality Lesson 50 (A) Complaining of Short Delivery (B) An Adjustment Made by the Shipping Company Lesson 51 (A) Complaint of Wrong Dispatch (B) Apologizing for Wrong Dispatch Lesson 52 Claim for Short Weight Lesson 53 Settlement of a Claim Lesson 54 Claim Rejected Supplement Useful Sentences on Complaints APPENDIX I AGENCY Introduction Letters Exchanged on Agency (A) Importer Asking for Sole Agency (B) An Unfavourable Reply from the Exporter (C) A Favourable Reply from the Exporter Sole Agency Agreement Exclusive Sales Agreement Supplement Useful Sentences on Agency APPENDIX H OTHER MODES OF TRADE AND ECONOMIC ACTMTIES Bidding (A) Invitation to Bid (B) General Instructions and Conditions (C) Requirement Schedule Processing and Assembling Trade (A) Incoming Letter (B) Outgoing Letter Compensation Trade (A) Invitation (B) General Agreement on Compensation Trade Leasing Trade (A) Lease Agreement NO. LA123 (B) Annex to Lease Agreement NO. LA123 Investment in China (A) Inquiring about Preferential Treatment ( B ) Reply (C) A Joint Venture Contract Importation of Technology Acquisition and Merger APPENDIX Ill MODES OF ELECTRONIC COMMUNICATION WORLDWIDE BUSINESS TELEX ABBREVIATIONS APPENDIX IV THE COMPLETE CASE OF A TRANSACTION |
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