本着电视研究跨学科、多视角的特点,《读解电视》的编者宋云峰、尼克·佩里选取了20篇电视研究学者的重要文章(或章节),从五个主要方面全面剖析电视的本质与特点,供读者和研究者对西方的电视研究领域进行深入、系统的认识或借鉴。这五个主要方面分别是:组织电视广播的产业和企业(industries and enterprises which organizes television);实现电视广播的文本(texts that realize television);接收电视的观众(audience that recognize television);管理电视的机构(agencies that regulate it);影响电视传播的技术手段(technology that shapes television)。
宋云峰、尼克·佩里编著的《读解电视》精选西方电视研究领域的20篇经典之作,从文化研究的视角全方位深入解剖电视作为大众传媒的本质和特点,不仅涵盖电视研究的理论,而且展示电视研究的方法,内容涉及:1.组织电视广播的产业与企业;2.实现电视广播的文本;3.接收电视的观众;4.管理电视的机构;5.影响电视传播的技术手段。《读解电视》为每篇选文提供了导读、注释、思考题和参考书目,为读者提供了最大程度的方便。
Unit 1 : Domestic Location
Text I Television and Family
Text II Television in the Family
Unit 2 : Medium Characteristics
Text III Broadcast TV as Cultural Form
Text IV Remediation: Understanding New Media
Unit 3 : Cultural Form
Text V Programming as Sequence or Flow
Text VI Television / Sound
Unit 4 : Cultural Economy
Text VII The Political Economy of the Television (Super) Text
Text VIII Inside the Prime Time
Unit 5 : Genre / Format
Text IX Genre Study and Television
Text X Producing (Post-)Trendy Japanese TV Dramas
Unit 6 : Intertextuality
Text XI Bardic Television
Text XII Television as a Cultural Forum
Unit 7 : National Broadcasting Systems
Text XIII Public Service Versus the Market
Text XIV "Democracy as Defeat": The Impotence of Arguments for Public Service Broadcasting
Unit 8 : Going Global
Text XV Adapting US Transnational Television Channels to a Complex World:From Cultural Imperialism to Localization to Hybridization
Text XVI The De-Centering of Cultural Imperialism: Television and Globalization in the Latin World
Unit 9 : Encoding / Decoding
Text XVII Decoding and Recoding Audiences
Text XVIII Dallas as an Educational Game
Unit 10: Audiences
Text XIX Living Room Wars: Rethinking Media Audiences for a Postmodern World
Text XX A Typology of Television Use
Glossary