《商业环境》大体可分为四大模块：模块一主要阐述企业的目标和责任；模块二分别介绍企业的经济环境、社会环境及全球化对其影响；模块三阐明企业的行为及市场环境：模块四分析国际贸易的重要性及欧盟的发展状况。

本书可作为高等专科学校、高等职业院校、成人高校、民办高校的商业类、经济类、管理类专业及相关专业的基础教材，也可作为在职商业人员培训及自学者的自学用书。

本书由孔韬、王荷担任主编；陈汉平、熊嘉逸、林景良、李凯轩担任副主编。

MODULE 1 OBJECTIVES AND RESPONSIBILITIES OF AN ORGANIZATION

TASK 1 IDENTIFY THE MISSION, VALUES AND KEY OBJECTIVES OF

AN ORGANIZATION

[ OBJECTIVES ]

[ TASK GUIDE ]

[ TASK ANALYSIS ]

1.1 ORGANIZATIONAL MISSION

1.2 CORPORATE VALUES

1.3 OBJECTIVES

[ TASK EXPANSION ]

[ ABILITY TRAINING ]

TASK 2 MANAGE THE RIGHT STAKEHOLDERS

[ OBJECTIVES ]

[ TASK GUIDE ]

[ TASK ANALYSIS ]

2.1 STAKEHOLDER THEORY

2.2 DEFINITION OF STAKEHOLDERS

2.3 KEY STAKEHOLDERS IN A BUSINESS

2.4 OTHER STAKEHOLDERS IN A BUSINESS

[ TASK EXPANSION ]

[ ABILITY TRAINING ]

TASK 3 DISCHARGE OF BUSINESS ETHICS & SOCIAL

RESPONSIBILITY

[ OBJECTIVES]

[ TASK GUIDE ]

[ TASK ANALYSIS ]

3.1 ETHICS IN THE WORKPLACE

3.2 THE STAKEHOLDER MODEL OF RESPONSIBILITY

3.3 AREAS OF SOCIAL RESPONSIBILITY

3.4 SUMMARY OF BUSINESS RESPONSIBILITIES

[ TASK EXPANSION ]

[ ABILITY TRAINING]

MODULE 2 ECONOMIC, SOCIAL AND GLOBAL

ENVIRONMENT

TASK 1 DISCUSS THE RELATIONSHIP OF ECONOMIC SYSTEMS AND

RESOURCES ALLOCATION

[ OBJECTIVES ]

[ TASK GUIDE ]

[ TASK ANALYSIS ]

1.1 THE PURPOSE OF ECONOMIC ACTIVITIES

1.2 ECONOMIC SYSTEMS

1.3 RESOURCES ALLOCATION & ECONOMIC SYSTEM

1.4 SUMMARY OF ECONOMIC SYSTEM

[ TASK EXPANSION ]

[ ABILITY TRAINING ]

TASK 2 DISCUSS THE IMPACT OF SOCIAL WELFARE AND

INDUSTRIAL POLICY

[ OBJECTIVES ]

[ TASK GUIDE ]

[ TASK ANALYSIS]

2.1 THE MAIN FUNCTION OF SOCIAL WELFARE

2.2 INDUSTRIAL POLICY

2.3 SUMMARY OF SOCIAL WELFARE AND INDUSTRIAL POLICY

[ TASK EXPANSION ]

[ ABILITY TRAINING ]

TASK 3 EVALUATE IMPACT OF THE MACRO POLICY AND GLOBAL

ECONOMY ON CHINA-BASED ORGANIZATIONS

[ OBJECTIVES ]

[ TASK GUIDE ]

[ TASK ANALYSIS ]

3.1 MACROECONOMIC POLICY

3.2 GLOBAL ECONOMY AND CHINA

3.3 SUMMARY OF MACROECONOMIC POLICY AND GLOBAL

ECONOMY

[ TASK EXPANSION ]

[ ABILITY TRAINING ]

MODULE 3 MARKET STRUCTURE

TASK 1 EXPLAIN HOW MARKET STRUCTURES DETERMINE

THE PRICING AND OUTPUT DECISIONS OF BUSINESSES

[ OBJECTIVES ]

[ TASK GUIDE ]

[ TASK ANALYSIS ]

1.1MARKET STRUCTURE

1.2 PERFECT COMPETITION

1.3 MONOPOLY

1.4 MONOPOLISTIC COMPETITION

1.5 OLIGOPOLY

1.6 SUMMARY

[ TASK EXPANSION ]

[ ABILITY TRAINING ]

TASK 2 HOW MARKET FORCE SHAPE ORGANIZATIONAL

RESPONSE

[ OBJECTIVES ]

[ TASK GUIDE ]

[TASK ANALYSIS]

2.1 SUPPLY & DEMAND

2.2 PORTER'S FIVE MARKET FORCES

2.3 SUMMARY OF MARKET FORCES

[ TASK EXPANSION ]

[ ABILITY TRAINING ]

TASK 3 HOW THE BUSINESS AND CULTURAL ENVIRONMENTS SHAPE

THE BEHAVIOR OF A SELECTED ORGANIZATION

[ OBJECTIVES ]

[ TASK GUIDE ]

[ TASK ANALYSIS ]

3.1 BUSINESS ENVIRONMENT

3.2 ORGANIZATIONAL SWOT

3.3 STRATEGIES RESPONDED TO BUSINESS & CULTURAL ENVIRONMENT

[ TASK EXPANSION ]

[ ABILITY TRAINING ]

MODULE 4 INTERNATIONAL TRADE AND THE WTO

DIMENSION FOR CHINA BUSINESS

TASK 1 DISCUSS THE IMPORTANCE OF INTERNATIONAL TRADE,

ECONOMIC INTEGRATION AND GLOBAL MARKETS TO

CHINA BUSINESS ORGANIZATIONS

[ OBJECTIVES ]

[ TASK GUIDE ]

[ TASK ANALYSIS ]

INTERNATIONAL TRADE, ECONOMIC INTEGRATION AND GLOBAL

MARKETS TO CHINA BUSINESS ORGANIZATION

[ TASK EXPANSION ]

[ ABILITY TRAINING ]

TASK 2 ANALYZE THE IMPACT OF GLOBAL FACTORS ON BUSINESS

ORGANIZATIONS

[ OBJECTIVES ]

[ TASK GUIDE 1

[ TASK EXPANSION ]

[ ABILITY TRAINING ]

TASK 3 ANALYZE THE IMPACT OF POLICIES OF THE WTO ON

CHINA BUSINESS ORGANIZATIONS

[ OBJECTIVES ]

[ TASK GUIDE ]

[ TASK ANALYSIS ]

ANALYZE THE IMPACT OF TWO POLICIES OF THE WTO ON CHINA

BUSINESS ORGANIZATIONS

[ TASK EXPANSION ]

[ ABILITY TRAINING ]

Appendix

Reference