Since 1997 Jonathan Ive (born in London in 1967), Senior Vice President of Industrial Design, has been responsible for the design of all of Apple's products. Over the past decade, Ive and his team of designers have written electronics design history with their standard-setting iMacs, iPhones, iPods,and iPads. Their user-friendly, distinct, and elegant design has made a significant contribution to the brand's cult status

This volume, published in conjunction with the exhibition Stylectrical: On Electro-Design That Makes History at the Museum for Kunst und Gewerbe Hamburg. is the first to bring together all of the designs by Ive and his team in an index of works. Well-known authors compare various approaches to design and cast light on numerous aspects of design history, contributing to the understanding of contemporary industrial design.

Easily one of the most influential and popular design companies of our era, Apple has made electronics design history with its innovative iMacs, iPhones, iPods and iPads. Apple Design features over 200 examples of outstanding Apple designs by Jonathan Ive (born 1967), the company's Senior Vice President of Industrial Design, who since 1997 has been responsible for the design of all of Apple's products. Over the past decade, Ive and his team of designers have created elegant and user-friendly designs that have significantly advanced the brand's cult status as it enters the new millennium. Examining each of these in detail, and with full color throughout, Apple Design compares various approaches to industrial design alongside Apple's, and casts light on numerous aspects of its history, deepening our understanding of contemporary industrial design. Following an analysis of the forms and functions of the featured Apple products, the book provides an explanation of the innovative production methods and materials applied. Last but not least, it examines Apple design's overt references to the simplified forms of the products manufactured by the great German brand Braun, and enumerates the famous "Ten Rules for Good Design" promulgated by the company's chief designer, Dieter Rams, showing in each case how Apple has deployed and fulfilled them.

Design Makes the Difference

Foreword

Sabine Schulze

Stylectricah On Electro-Design that Makes History

ATour

Ina Graitz

Mac Evolution

Think Different! Users and Their Darlings: On Apples,Machines, Interfaces, Magic, and the Power of Design

Thomas Wagner

Strategic Design: How the New Eclipses the Old

Fundamental Principles of Product Design at Apple

Harald Klinke

The Apple Design Lie: Why the Design of Apple is neither Good nor Minimalist. A Pamphlet

Friedrich von Borries

Kronberg Meets Cupertino

What Braun and Apple Really Have in Common

Bernd Polster

Full Metal Jacket

On the Material of Apple Design

Ina Graitz

All New Design

The Secret of a Magical Corporate Success

Peter Zec

Gardens of Earthly Delights

Henry Urbach

Design in California

Bernhard E. Burdek

List of Works

Appendix