本教材在保持了传统的国际贸易文章的基础上,特别收录了有关外企管理、金融证券、酒店业务、文化产业、奥运及世博等主题的文章。以期待突出时代特色,激发读者兴趣。本书所收录的全部文章均精选于国外有关专业教材、商务文件、期刊杂志和网站。本教材主要供商务英语专业或英语专业商务方向的学生使用。同时,也可供具有一定英语基础的国际商务专业学生以及外经贸从业人员、公司白领等读者学习使用。
Part One International Trade
Unit 1 General Introduction to International Trade
Unit 2 WTO
Unit 3 Delivery Terms
Unit 4 Letter of Credit
Part Two Business Management
Unit 5 General Introduction to MNC
Unit 6 Marketing Management
Unit 7 HR Management
Unit 8 Chief Executive Officer
Part Three International Finance and Investment
Unit 9 International Finance
Unit 10 Securities Market
Unit 11 Insurance Industry
Unit 12 Hospitality Industry
Part Four Economy and Society
Unit 13 Olympics and Expo
Unit 14 Economy and Environment
Unit 15 Educational Services Industry
Unit 16 Intellectual Property