为了便于课堂讲授，《跨文化商务沟通(第2版)》的篇目章节安排维持第一版的设置不变。内容上增加了国际上著名跨文化管理理论的最新学术研究成果，并对不同国别经济的内容和数据进行了更新；修订后在每章“学习目的”后都增加了开篇案例，这样不仅在内容结构上做到开篇、文中及章后大量案例相互配合，而且可以使读者能更好地将理论联系实际，培养多层次、多角度、多元化思考问题的思维习惯，有利于边学习、边分析、边研究。全书由王春阳、鲍平平、周江任主编。

Chapter 1 Cultural Differences and Intercultural Communication

 Globalization and Intercultural Business Communication

 Understanding Culture

 Characteristics of Culture

 The Things Culture Does

 Dimensions of Culture

 Concepts about Cultural Differences and Intercultural Communication

 Communication

 Principles of Communication

 The Relationship of Communication and Culture

 Communication Barriers and Cultural Iceberg

 Potential Problems in Intercultural Communication

 Communication Competence

Chapter 2 Universal Systems

 Economic Systems

 Political Systems

 Educational Systems

 Marriage, Family and Kinship Systems

 Social Hierarchies and Interaction

Chapter 3 Cultural Values and Business Cultures

 Cultural Values

 Attitudes

 Belief and Religion

 Attribution, Perception and Communication

 Diverse Cultural Patterns

Chapter 4 Cultural Shock

 Cultural Shock

 Short Visit Culture Shock

 The Most Common Stages of Cultural Shock

 Alleviating Cultural Shock" (For Person)

 Alleviating Cultural Shock (For Company)

Chapter 5 Verbal Communication

 The Relationship between Language and Culture

 Thought

 Language Diversity

 Vocabulary Equivalence

 Translation Problems

 Host Language

 High-Context and Low-Context Language

 Linear and Nonlinear Language

 Parables and Proverbs

 Slang and Other Informal Language

 Conversation Taboos

Chapter 6 Nonverbal Communication

 The Importance of Nonverbal Communication

 The Relationship Between Verbal and Nonverbal Communication

 Paralanguage/Metacommunication

 Facial Expression

 Eye Contact (Oculesics)

 Gestures

 Posture and Stance

 Proxemics

 Haptics

 Chromatics

 Chronemics

 Olfactics

 Silence

Chapter 7 Written Communication Patterns

 International English

 Guidelines for Written Communication

 Writing Skills

 Writing Tone and Style

 Parts of Business Letters

 Letter Formats

 Resume and Job-Search Information

 Facsimiles (Faxes)

 Electronic Mail (E-Mail)

Chapter 8 Global Etiquette, Business and Social Customs

 Making Appointments, Greeting, Invitation Customs

 Business Card Exchange Customs

 Gift Giving Customs

 Bribery

 Appearance and Dress

 Verbal Expression Customs

 Electronic Communication Etiquette

 Office Customs

 Holiday Greetings and Customs

 Air Travel Etiquette

 Dining and Tipping Practices

 Humor, Superstitions and Taboos

Chapter 9 International Negotiation Process and Strategies

 Cross-Cultural Negotiation Considerations

 Variables Affecting Intercultural Negotiations

 Intercultural Negotiation Models

 Defining the Process

 Strategies

 Intercultural Negotiation Guidelines

 Stereotypes that Affect Intercultural Negotiations

Chapter 10 Intercultural Management

 Corporate Culture

 Corporate Culture and Intercultural Communication

 The Multinational Corporation. Communication and Management

 Implications of Cultural Aspects of Business Structures for Communication

 The Multinational Business Context

 Cultural Conflicts in the Workforce

 Conflict Managing

 The Cross-Cultural Team

Chapter 11 Marketing Across Cultures

 What is Marketing Across Cultures

 Marketing and Communication Breakdown

 The Cultural Environment

 The Global Consumers

 Product's Adaptation and Culture

 Language, Design and Brand Name

 Advertising

 Basic Steps To Global Marketing

 International Website Marketing

Chapter 12 Intercultural Business Behavior

 United States of America

 Japan

 Germany

 South Korea

 Russia

 United Kingdom

 France

 Australia

 Saudi Arabia

References