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书名 欧美概况与跨文化商务交际视听说(高职高专商务英语应用英语专业规划教材)
分类 生活休闲-旅游地图-国外游
作者 郑张敏//陆金英
出版社 浙江大学出版社
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简介
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本书旨在帮助21世纪的英语学习者在国际交往日益频繁的今天,进一步增强文化意识和跨文化意识,发展跨文化交际能力,以便在已成为“地球村”的世界上,在与他人的交往中能够如鱼得水、应付自如。选取的大部分试听材料体现了与时俱进的教学理念,尽可能体现教材的“时代感、新鲜感、成就感”。如奥巴马总统访华时在上海对话中国青年大学生的视频听力材料和当今世界形势的各种英语新闻等,让学生学到原汁原味的地道的英语口语。同时选取了一些名人英语演讲,从大学生创业的角度,激发他们的拼搏精神和积极向上的精神,如苹果电脑总裁在斯坦福大学的演讲所叙述的坎坷经历和成功的案例对当今大学生的创业有很好的启发作用。

目录

Chapter One History of Great Britain

 Unit 1 The Origin of the English Nation

 Unit 2 Britain and Roman Empire

 Unit 3 Anglo-Saxon Britain

 Unit 4 Rise and Fall ofDanish Rule in Britain

 Unit 5 Norman Conquest

 Unit 6 The Crusades and Richard the Lionheart

 Unit 7 Charter and Parliament(1215-1485)

 Unit 8 The Hundred Years'War(1337-1453)

 Unit 9 The Wars ofRoses and the Tudor Monarchy

 Unit 10 The Stuarts r1603-1649)

 Unit 11 English Civil War(1642-1660)

 Unit 12 Trade with China

 Unit 13 Exploration in Oceania(1642-1820)

 Unit 14 The British Empire in India,Africa and Latin America

 Unit 15 Australia Britain's Colony for Expelling Theft Criminals

 Unit 16 Industrial Revolution and Chartist Movement in Britain

 Unit 17 The British Empire(1815-1913)Reached Its Height

 Unit 18 Britain Withdrew from Palestine(1948-1949)

 Unit 19 British Commonwealth(1914-1949)

 Unit 20 British Government and Politics

 Examination on Chapter One

Chapter Two History of America

 Unit 1 Ancient Civilization of America

 Unit 2 Colonial America (]600-]700)

 Unit 3 The Founding of the USA (]763-1789)

 Unit 4 The End of Slavery (1792-1888)

 Unit 5 American Civil War (186]-1865)

 Unit 6 USA: the Plains Wars (1849-1913)

 Unit 7 Further Immigration to America

 Unit 8 The Great Depression (1929-1939)

 Unit 9 The United Nations (1945-1948)

 Unit 10 The End of the Cold War (1945-1989)

 Unit 11 Space Exploration 0957-2000)

 Unit 12 America and Wars in the Middle East

 Unit 13 American Government and Politics

 Unit 14 National Economy of the United States

 Examinati on Chapter Two

Chapter Three A Brief Introduction to Intercultural Business Communication

 Unit 1 The European Union (EU) and Its Emblem

 Unit 2 Trade Relationship between China and Western Countries in 2010 Shanghai Exposition

 Unit 3 Trade Relationship between China and the United States

 Unit 4 Trade Relationship between China and Canada

 Unit 5 Trade Relationship between China and Central-South America

 Unit 6 Chilean President Cuts Ribbon for Chile's Pavilion in Shanghai

 Unit 7 China, Britain Develop Stronger Relations

 Unit 8 China Has Become the Main Export Market for French Wine

 Unit 9 Friendship between China and Italy since Qing Dynasty

 Unit 10 Siemens Confident of Maglev Train Deal with China

 Unit 11 China, Austria Seek Stronger Ties with Five Deals

 Unit 12 Trade Relationship between China and Holland

 Unit 13 Luxemburg, Green Heart of Europe

 Unit 14 China-Denmark Trade Grows Fast

 Unit 15 Trade Relationship between China and Sweden since 1730s

 Unit 16 Switzerland Pavilion

 Unit 17 Spain Pavilion and Its Culture

 Unit 18 Deepened Trade and Economic Cooperation between China and Arab States

 Unit 19 Israel Will Highlight Innovation in Its Pavilion

 Unit 20 China-Singapore Economic Cooperation Forum

 Unit 21 China and Japan's Relationship

 Examination on Chapter Three

Chapter Four Intercultural Business Communication and Commerical

 Unit 1 America Is Seeing a Challenge from China

 Unit 2 EU-Comprehensive Strategic Partner of Cooperation

 Unit 3 Regional Economic Cooperation to Seek Mutually Beneficial Win-win Situation

 Unit 4 Multilateral Cooperation in Disaster Relief to Express Humanitarian Care

 Unit 5 Current Global Economy

 Unit 6 Mandarin Is Bound to Increase Its Global Influence

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