This book should carry a health warning. If you have only experienced success and fortune in your business, it might not appeal to you; unless you have stared in the eyes of the abyss--laughed and roared because you were too scared to do anything else--some of this will not relate to you. Sometimes you concluding what is the truth--is just you not having to look hard enough. And when you have, read Michael Gerber's excellent work and you can start becoming a true human being who in a commercial way wants to change the world, with heart.
These words have been defining the life of Michael E. Gerber, bestselling author and international small business guru, since before 1977--when he created E-Myth Worldwide to transform the way that small businessowners can grow their companies. Now he's created the Dreaming Room, the place where entrepreneurs and future entrepreneurs come to discover how to make their dreams a reality.
In Awakening the Entrepreneur Within, Michael will help you shape your dream into a viable, economically successful company. He writes, "It is time to dream. It is time to care about something bigger than you. It is time to imagine something sorely needed in the world--the world you live in--that somebody would pay to have. It is time to look around you and ask yourself, 'What's missing in this picture?'"
If you see something missing in your world, join Michael E. Gerber in the Dreaming Room and awaken the entrepreneur within you.
Foreword by Ken Blanchard
Preface
Introduction
PART ONE:THE PREPARATION
A Conversation with My Mother Leads to
the Dreaming Room
The Five Realities of the Entrepreneur
The Four Dimensions of the Entrepreneurial Personality
PART TWO:THE DREAMER AND THE DREAM
The Awakening
The Realization
The Negative Reaction
The Personal Dream
The Impersonal Dream
The Sudden Shock
The Dream Is Born
PART THREE:THE THINKER AND THE VISON
Taking the Dream Apart
Taking the Dream Apart Again
The Vision Begins to Take Form
The Vision Continues to Take Form
Coming to Grips with the Business Model
PART FOUR:THE STORYTELLER AND THE PURPOSE
Defining Purpose to Capture Your Imagination
Pursuing Your Story
And the Story Grows from Within
PART FIVE:THE LEADER AND THE MISSION
The Leader
The Leader Goes to Work
The Wisdom of Process
Beginning the Strategy; Beginning the Plan
The Mission Is Under Way
The Mission Reveals Itself
We Suddenly Understand
The Mission Is Being Realized
The Revelation of the Golden Pyramid
Epilogue: All Systems Go!