本书特约来自美国的北卡罗来纳州的Jonathan Haagen先生撰写，他曾为美各大报社撰写财经报道，也曾在美国自己开公司，现在中国创办了自己的公司，相信他的职业和经历一定能为能为读者带来最有用的信息。

本书从公司注册开始，讲述了一个完整的案例，涉及到注册、开账户、银行贷款、租办公室、申请进出口许可、建立网站等环节，既生动形象，又面面俱到。

本教材从公司注册开始，讲述了一个完整的案例，涉及到注册、开账户、银行贷款、租办公室、申请进出口许可、建立网站等环节，既生动形象，又面面俱到。不仅如此，本书还将主人公定位为中国的服装生产商，代表了中国出口最多的行业之一。中国的企业家或商人在海外市场谋求发展，语言和商经缺一不可。本书一切以读者的需求出发，把语言和经商两者有效地结合起来学，实用而又全面，全书共25章，每一章均包括7个板块：预热，剧情，万变句型，实用表达，练习，答案以及译文。

Chapter 1 Liu Zhiyuan Registers His Company

Chapter 2 Liu Zhiyuan Applies for a Business Account

Chapter 3 Liu Zhiyuan Applies for a Bank Loan

Chapter 4 Liu Zhiyuan Rents an Office

Chapter 5 Liu Zhiyuan Applies for an Import Permit

Chapter 6 Liu Zhiyuan Contracts a Web Designer to Build His Company' s Website

Chapter 7 Liu Zhiyuan Interviews a Potential Employee

Chapter 8 Liu Zhiyuan Interviews Potential Retailers

Chapter 9 Liu Zhiyuan Rewards an Excellent Employee

Chapter 10 Liu Zhiyuan Motivates an Employee Whose Performance Has Faltered

Chapter 11 Liu Zhiyuan Interviews a Potential Logistics Partner

Chapter 12 Liu Zhiyuan Plays a Round of Golf with Clients

Chapter 13 Liu Zhiyuan Develops a Marketing Campaign

Chapter 14 Liu Zhiyuan Advertises a Sales Promotion

Chapter 15 Liu Zhiyuan Conducts a Market Survey

Chapter 16 Liu Zhiyuan Makes a Sales Call

Chapter 17 Liu Zhiyuan Gives a Tour of His Factory

Chapter 18 Liu Zhiyuan Receives a Client and Explains His Product Line

Chapter 19 Liu Zhiyuan Signs a Contract with a Client

Chapter 20 Liu Zhiyuan Gives a Presentation at an Exhibition

Chapter 21 Liu Zhiyuan Handles a Customer Complaint

Chapter 22 Liu Zhiyuan Pays His Company's Taxes

Chapter 23 Liu Zhiyuan Processes Business for Another Company

Chapter 24 Liu Zhiyuan Deals with Customs Officials

Chapter 25 Liu Zhiyuan Presents Orient Fashions to Venture Capitalists

Answers

Chinese Version