Long before America was branded, we were marked--with characters and symbols, shapes and hand-lettered type. Throughout the twentieth century businesses large and small sought to establish their identities with graphics that were appetizing, accessible, and above all else, unforgettable. Design veterans Eric Baker and Tyler Blik have assembled here over 1,500 known and lesser-known trademarks from the 1920s onward, including contemporary marks and comments by today's design luminaries. This definitive collection is perfect for research, inspiration, and purevisual enjoyment.