邱斌主编的《经管英语》共分经济、管理和商务沟通三篇,每篇分若干单元,每单元两课课文。本书着重介绍了营销管理、战略管理、人力资源管理和国际管理、商务写作、工作面试技巧等方面的内容。
该书还在每课课后安排了与课文正文内容连贯或相近的阅读材料,使读者在阅读强化中加深对课文的理解;每单元后还附有数量适中的练习,以便读者检查学习效果。
该书适合经济、管理类学生使用,可用于培训经济和管理领域的广大干部,也可供从事和经济、管理有关工作的朋友们特别是涉外经济工作者参考。
邱斌主编的《经管英语》分经济、管理和商务沟通三篇。经济篇共分五个单元,分别介绍了经济学、国际贸易、金融、新经济和中国经济等方面的原理和知识;管理篇也分五个单元,在介绍管理学原理的基础上,着重介绍了营销管理、战略管理、人力资源管理和国际管理等内容;商务沟通篇主要介绍商务写作和工作面试技巧。每单元均由两篇课文和一个单元练习构成。《经管英语》既可作为大专院校经济类和管理类学生的专业英语教材,也可用作英语系和MBA学生的参考书,还可供广大从事涉及经贸、国际商务的企业经营人员阅读。
Part One Economics经济学篇
Unit 1 Principles of Economics
Lesson 1 The Fundamentals of Economics
Lesson 2 Brief Introduction to Macroeconomics
Unit 2 International Trade
Lesson 1 The Principle of Comparative Advantage
Lesson 2 Principles of the Trading System
Unit 3 Finance
Lesson 1 The Federal Reserve
Lesson 2 The Nature of Insurance--What Is Insurance?
Unit 4 New Economy
Lesson 1 Youths Dream of Easy, Online Wealth
Lesson 2 Dot-corns Losing Their Wizards
Unit 5 China Economy
Lesson 1 Five-Year Planners Open Up to the People
Lesson 2 IT in Driving Seat of China's Economy
Part Two Management管理篇
Unit 6 Principles of Management
Lesson 1 Management Defined
Lesson 2 What Do Managers Do?
Unit 7 Marketing:Creating Value for Customers
Lesson 1 What is Marketing?
Lesson 2 Steps in the Process of Segmentation
Unit 8 Strategic Management
Lesson 1 Introduction to Strategy and Strategic Management
Lesson 2 Vocabulary of Strategic Management
Unit 9 Human Resource Management
Lesson 1 Maslow's Needs Hierarchy Theory
Lesson 2 Power
Unit 10 International Management
Lesson 1 The Internationalization Process
Lesson 2 Global Sourcing Strategy:R&D, Manufacturing,and Marketing Interfaces
Part Three Business Communication商务沟通篇
Unit 11 Business Writing
Lesson 1 How to Write a Business Letter
Lesson 2 How to Write a Resume
Unit 12 Job Interview
Lesson 1 Interviewing for Employment
Lesson 2 Follow-Up Letters and Other Employment Documents
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