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书名 隐喻与工厂--商学与经济学中的比喻/商务英语教师学养丛书
分类 教育考试-外语学习-英语
作者
出版社 上海外语教育出版社
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商务隐喻研究的代表性成果之一是2012年由著名学术出版社Mouton de Gruyter出版的新书《隐喻与工厂:商学与经济学中的比喻》(Metaphor and Mills:Figurative Language in Business and Economics)。该书由埃雷拉-索莱尔和怀特两位知名学者担纲主编,收录了来自世界各地16名学者的12篇学术论文,从多个角度研究商务与经济学话语中的隐喻的特点。两位编者主要从事认知语言学方面的研究,但该书兼收并蓄,收录了许多认知语言学之外的视角的方法和观点。全书既有涉及认知语言学的研究(如Littlemore、Skorczynska、Siaw-FongChung等的论文),还包括语文学分析(Tejada Caller与Guzman Guerra合著的论文)、术语学研究(Fuertes-Olivera与Velasco-Sacristan合著的论文)、语料库分析(Crawford camiciottoli的论文)、修辞学研究(Eubanks的论文)、特殊用途英语研究(Resche的论文)、以及经济学的研究(Mouton的论文)等。全书结构严谨、很见工夫,读者能从各个章节之中读到对隐喻不同层面的探讨。

目录

List of contributors

Metaphor and Mills: Figurative language in business and economics.

Introduction

Honesto Herrera-Soler and Michael White

Section Ⅰ

 Metaphor in economic theory and in economics as an academic

 discipline

 From barter to coin: Shifting cognitive frames in classical Greek economy

 Paloma Tejada Caller and Antonio Guzman Guerra

 Metaphor and economic thought: A historical perspective

 Nicolaas T.O. Mouton

 Towards a better understanding of metaphorical networks in the language

 of economics: The importance of theory-constitutive metaphors

 Catherine Resche

 Metaphors of the Brazilian Economy from 1964 to 2010

 Tony Berber Sardinha

Section Ⅱ

 Cultural filters in contrastive studies

 Mandarin Chinese translation of English economic metaphors: A cross-

 linguistic study of conceptually related economic terms

 Siaw-Fong Chung

 Translating metaphor in business/economics dictionary articles:

 What the theory says and what lexicographers should do

 Pedro A. Fuertes-Olivera and Marisol Velasco-Sacristan

 The use of verbal and gestural metaphor in explanations of management

 theory

 Jeannette Littlernore

 "Bigger, a lot bigger, massively much bigger": A comparative study

 of hyperbole in business and economics lectures

 Belinda Crawford Camiciottoli

Section Ⅲ

 Metaphor in the economy and business in practice

 The perfect storm: An imperfect metaphor

 Philip Eubanks

 Framing a bank: Reputation management during financial crises

 Lise-Lotte Holmgreen

 Metaphor and knowledge specialization in business management:

 The case of project management discourse

 Hanna Skorczynska

 Metaphor as an instrument of linguistic and social identity

 co-construction in business development networks (BDNs)

 Hana Blazkova

Subject index

Author index

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