网站首页  软件下载  游戏下载  翻译软件  电子书下载  电影下载  电视剧下载  教程攻略

请输入您要查询的图书:

 

书名 体验商务英语教师用书(附光盘4第2版)
分类 教育考试-外语学习-英语
作者 郭桂杭//俞洪亮
出版社 高等教育出版社
下载
简介
编辑推荐

马斯库尔和海特勒编著的《体验商务英语教师用书4(第2版)》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新,紧扣时代脉搏,多维度拓展商务英语语言及交际能力,着力打造精品。

目录

Notes on units

Unit 1 Communication

At a glance

Business brief

Lesson notes

Unit 2 International marketing

At a glance

Business brief

Lesson notes

Unit 3 Building relationships

At a glance

Business brief

Lesson notes

Unit 4 Success

At a glance

Business brief

Lesson notes

Unit 5 Job satisfaction

At a glance

Business brief

Lesson notes

Unit 6 Risk

At a glance

Business brief

Lesson notes

Unit 7 E-commerce

At a glance

Business brief

Lesson notes

Revision

Unit A

Unit 8 Team building

At a glance

Business brief

Lesson notes

Unit g Raising finance

At a glance

Business brief

Lesson notes

Unit 10 Customer service

At a glance

Business brief

Lesson notes

Unit 11 Crisis management

At a glance

Business brief

Lesson notes

Unit 12 Management styles

At a glance

Business brief

Lesson notes

Unit 13 Takeovers and mergers

At a glance

Business brief

Lesson notes

Unit 14 The future of business

At a glance

Business brief

Lesson notes

Revision

Unit B

Text Bank

Teacher's notes

Unit 1 Communication

Communication with employees

The communication value of corporate websites

Unit 2 International marketing

The fate of global brands

Moving your brand image upmarket

Unit 3 Building relationships

Partnering among consultancies

Blogging as a relationship tool

Unit 4 Success

A company strategy for a successful product

A record year for a supermarket chain

Unit 5 Job satisfaction

Managing flexible working practices

Satisfying employees and customers

Unit 6 Risk

The priority of safety

The risk of loss of brand value and reputation

Unit 7 E-commerce

Internet shopping - ten years on

User-friendliness

Unit 8 Team building

Managing teams across different countries and cultures

Team-building exercises

Unit 9 Raising finance

Options for start-up companies

An alternative to the banks

Unit 10 Customer service

Using technology to handle customers

Customer satisfaction surveys

Unit 11 Crisis management

Managing crises effectively

Carrying out a rescue plan

Unit 12 Management styles

Leadership qualities

The advantages of diplomats

Unit 13 Takeovers and mergers

A year after a merger

How to manage takeovers and mergers

Unit 14 The future of business

Solving impossible problems

Keeping up with technology

Text bank answer key

Resource Bank

Teacher's notes

Unit 1 Communication

Problem-solving on the phone

Unit 2 International marketing

Brainstorming

Unit 3 Building relationships

Networking

Unit 4 Success

Negotiating

Unit 5 Job satisfaction

Handling difficult situations

Unit 6 Risk

Reaching agreement

Unit 7 E-commerce

Presentations

Unit 8 Team building

Resolving conflict

Unit 9 Raising finance

Negotiating: tactics

Unit 10 Customer service

Active Iistening

Unit 11 Crisis management

Asking and answering difficult questions

Unit 12 Management styles

Socialising: putting people at ease

Unit 13 Takeovers and mergers

Summarising in presentations

Unit 14 The future of business

Tele p h o ning:getting the right information

Appendix

Translation reference

Business brief

Reading

Audio scripts

随便看

 

霍普软件下载网电子书栏目提供海量电子书在线免费阅读及下载。

 

Copyright © 2002-2024 101bt.net All Rights Reserved
更新时间:2025/4/1 18:49:13