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| 书名 | 外贸英语函电(21世纪高职高专能力本位型系列规划教材)/经济贸易系列 |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 倪华 |
| 出版社 | 北京大学出版社 |
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| 简介 | 编辑推荐 倪华主编的《外贸英语函电》是融国际贸易业务知识和英语信函写作于一体的实用教程。本书在借鉴国内外外贸英语函电写作体例的基础上，紧密结合我国外贸业务的实际，通过大量的实例系统地介绍了外贸业务活动中各种商务英语信函的内容结构、写作格式、写作特点、专业术语、相关句型和常见表达方式等，有助于学生提高外贸英语水平，熟练掌握外贸业务中的书面沟通技能。 本书充分考虑高职高专学生的学习特点，在每个模块的业务流程介绍和信函写作方法的讲解部分采用中英文对照的形式编写，引导部分学生克服因英语水平不足而产生的厌学、畏难等消极情绪。而在样信示例部分则采用全英文的形式编写，这样可以在一定程度上发挥学生的学习主动性，培养其摆脱依赖、勤于思考的思维定势，也给教师提供了较大的发挥空间。 内容推荐 倪华主编的《外贸英语函电》基于外贸业务流程编写，共12个模块，内容涉及贸易关系的建立、资信调查、贸易条件磋商、销售确认书、销售合同、货款支付、包装和运输、保险和仲裁、索赔与理赔、代理以及电子商务等。本书将英语写作与外贸技能训练有机结合，将情景教学融入函电写作，并将内容知识与执业资格考证挂钩，实用性极强。 《外贸英语函电》可作为高职高专国际贸易、商务英语、酒店管理等相关专业的教材，也可作为国际贸易从业人员、外企及合资企业工作人员、翻译工作者等的参考读物。 目录 Chapter 1 Brief Introduction Knowledge 1 International Business Knowledge 2 Basic Writing Principles of Business Letters. Knowledge 3 Layout and Format of Business Letters Knowledge 4 Addressing Envelope Chapter2 Establishing Business Relationship Modeling Task 1 Selfintroduction by Exporter Modeling Task 2 Selfintroduction by Importer Modeling Task 3 Contacting a Company You Have Traded with in the Past Chapter 3 Enquiries and Replies Modeling Task 1 A General Enquiry and Reply Modeling Task 2 A Specific Enquiry and Reply Chapter 4 Quotations, Offers and Counter Offer Modeling Task 1 A Voluntary Offer Modeling Task 2 A Nonfirm Offer Modeling Task 3 A Firm Offer Modeling Task 4 A CounterOffer Chapter 5 Order, Acceptance and Conclusion Modeling Task ] Place an Order Modeling Task 2 Acceptance of a Counteroffer Modeling Task 3 Make Amendment to an Order Modeling Task 4 Confirming an Order Modeling Task 5 Confirming a Receipt of an Order from the Buyer Chapter 6 Payment of Remittance and Collection Modeling Task l Accepting D/P Terms Modeling Task 2 Asking for Easier Payment Terms Modeling Task 3 Payment by T/T Chapter 7 Payment of Letter of Credit Modeling Task 1 Advice of Establishment of L/C Modeling Task 2 Urging Establishment of L/C Modeling Task 3 Amending L/C to Allow Partial Shipment and Transhipment Modeling Task 4 Extending a Letter of Credit Modeling Task 5 Amending Other Terms in the L/C Chapter 8 Packing Modeling Task 1 Buyer's Packing Requirement Modeling Task 2 Reply to Seller's Packing Clause Chapter 9 Shipment Modeling Task 1 Inquire About Shipment Modeling Task 2 Shipping Advice Modeling Task 3 Shipping Instructions Modeling Task 4 Request for Partial Shipment Chapter 10 Insurance Modeling Task 1 Enquiry of Insurance Modeling Task 2 Reply to an Enquiry of Insurance Modeling Task 3 Arranging Insurance for the Buyer Modeling Task 4 Asking for Additional Insurance Chapter 11 Claims and Settlement Modeling Task 1 Claim for Defective Goods Modeling Task 2 Compliant about the Delivery of Wrong Goods Modeling Task 3 Claim Declined Modeling Task 4 Settlement of Claim Chapter 12 Agency Modeling Task 1 Apply for Sales Agency Modeling Task 2 Looking for a Sales Agent Modeling Task 3 Entrust a Customer with Sole Agency Modeling Task 4 Decline the Agency Application Modeling Task 5 Reply to the Offer of Agency Appendix 1 Simulation Test Appendix 2 Common Terms and Expressions Appendix 3 Sales Contract Appendix4 Useful Sentences 参考文献 |
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