汪子入和毕艳主编的《药品商贸英语(普通高等教育十二五规划教材)》是辽宁省高等教育学会教改课题“‘药品商贸英语’课程建设与教学模式研究”(课题编号WYYll0018)的系列成果之一。本书是在积累了宝贵的理论与实践经验的基础上编写而成的。它能满足我国应用型本科院校商贸英语专业的实际教学需要,更好地培养药品商贸一线应用型人才,同时也能满足地方医药行业、企业对商贸人才培养的特殊需求。
《药品商贸英语(普通高等教育十二五规划教材)》共有12章,内容涉及医药行业总体概况、约见、接待、参观、观光购物、市场调查、寻找合作伙伴、询盘、还盘、报盘、包装运输、保险、投诉索赔、商务会议、商展会、国际法与国际贸易等。每章后附有详细的注释及参考答案,方便学生使用。
汪子入和毕艳主编的《《药品商贸英语(普通高等教育十二五规划教材)》可作为应用型本科院校国际贸易、报关与国际货运、世贸及经贸英语专业的教材,也可供相关专业人员参考。
Chapter 1 Introduction
1.1 Overview of biOpharmaceutical industry
1.1.1 General knowledge
1.1.2 Key segment markets of biopharmaceutical industry
1.1.3 Current composition of Chinese pharmaceutical market
1.1.4 Biopharmaceutical companies at home and abroad
1.1.5 Read the following news and choose the right answers
1.2 Describing a biopharmaceutical company
1.2.1 Read the company description
1.2.2 Read the chart of some companies and their headquarters
1.2.3 Read Pfizer’S manufacturing facilities in China and then translate the Chinese in bIlackets
1.3 Company’s business and departments
1.3.1 Read the information about Pfizer business in China
1.3.2 Complete the paragraph with the departments in the box
1.3.3 Practice
1.4 Company’s products
1.4.1 Read the information about Pfizer’s products·
1.4.2 Product introduction
1.4.3 Establish business relations
1.5 Read the following phonetic chart.words&expressions and proper names Keys
Chapter 2 Work history
Chapter 3 Plans
Chapter 4 Banquet activities
Chapter 5 Marketing
Chapter 6 Inquiry,quotation&acceptance
Chapter 7 Packing,shipment&insurance
Chapter 8 Problems
Chapter 9 Business meeting
Chapter 10 Fair
Chapter 11 International law and international business
Chapter 12 Sightseeing.shopping&departure
References