本书是集国际商务知识与实务英语为一体的实训与创业综合性教程，融合了传统的国际贸易知识和英文函电以及当今的电子商务，手把手地教会读者如何从事国际贸易、如何写商务英语的电子邮件以及如何创业。

本教程从人类的认知规律的角度出发，根据“不熟不做”的创业原则和国际贸易整个过程发生和发展的时间顺序来编写的。

本书的重点是商务英语，主要讲授商务英语和国际商务理论知识在国际贸易的实际操作中的应用，其特点和实用性由下面与其他教程的比较可见一斑。

Unit One Preparation for Establishing Company

成立公司前的准备

 Lesson One A General Idea of Products初步了解产品

 Lesson Two Channels of Understanding the Products了解产品的途径

 Lesson Three Skill Training技能训练

 Lesson Four Distribution Channels of Products产品的销售途径

 Lesson Five Keywords Buying and Setting关键词的购买和设置

 Lesson Six Buyers’Web Search Habits for Suppliers

买家搜索供应商的习惯

 Lesson Seven Applying for Import and Expoa License申请进出口权

 Lesson Eight Payment Types Most Commonly Used最常用的付款方式

 Lesson Nine Procedures of Expo~Goods出口货物的流程

 Lesson Ten Insurance Coverage and Documents保险范围及保险单

 Lesson Eleven Inspection Declaration and Customs Declaration

报检和报关

 Lesson Twelve Verification of Expo~Earnings and Tax Reimbursement for Expoa

出口核销与出口退税

 Lesson Thiaeen Domain Name Registration域名注册

Unit Two Advertising on the B2B Platform

在B2B平台上登广告

 Lesson One Company Profile公司简介

 Lesson Two Company Information and Products Details

公司信息和产品的详细介绍

Unit Three Preparation for Offer

报盘前的准备

 Lesson One Twenty．four Questions in the Inquiry询盘中的24个问题

 Lesson Two Pricelist，Quotation Sheet and Sales Confirmation

价目表、报价表与销售订单

Unit Four Real Inquiries and Professional Offers

真实的询盘和专业的报盘

 Lesson One Emails of Establishing Business Relationship

建立业务关系的电子邮件

 Lesson Two Formal E-mail Inquiries and the Offers

正式的询盘及其报盘

 Lesson Three Informal E—mail Inquiries and the Offers

非正式询盘及其报盘

 Lesson Four Skill Training技能训练

 Lesson Five Professional Inquiries and Professional Offers

专业的询盘和专业的报盘

Unit Five Examples of Business Negotiation

商务谈判示例

 Lesson One A Real Business Negotiation about Spots Shoes

关于运动鞋的真实商务谈判

 Lesson Two Making Out A Blank Sample Sales Contract

制作一份空白的样板合同

 Lesson Three Steps of Business Negotiation

商务谈判的步骤

 Lesson Four Another Example of Business Negotiation

商务谈判的另一个例子

 Lesson Five Steps of Business Negotiation

商务谈判的步骤

 Lesson Six Face-to--Face Business Negotiation

面对面的商务谈判

 Lesson Seven Business Negotiation on MSN MSN上的商务谈判

 Lesson Eight Treating the Old Customers Helpfully热心帮助老客户

 Lesson Nine Skill Training of Sales Contract销售合同的技能训练

Unit Six Performance of Contract

合同的执行

 Lesson One Steps and Examples of Performance of Contract

合同执行的步骤和例子

 Lesson Two Skill Training of Documentary L／C

跟单信用证的技能训练

 Lesson Three Steps and Examples of Performance of Contract

合同执行的步骤和例子

 Lesson Four Skill Training of Amending L／C

改证的技能训练

 Lesson Five Steps and Examples of Performance of Contract

合同执行的步骤和例子

 Lesson Six Some Critical Time in Intemational Trade

国际贸易中的一些关键时间

 Lesson Seven More Documents更多的单证

Unit Seven Simulative Training

模拟实训

 Lesson One Business Negotiation with the Real Exporter on a B2B

在B2B上与出口商的真实谈判

 Lesson Two Recommending and Promoting your products

介绍和推销你的产品

 Lesson Three Business Negotiation with your Partner by E—mail

用E-mail和你的Partner进行商务谈判

 Lesson Four Performance of Contract

合同的执行

 Lesson Five Some Critical Time in International Trade

国际贸易中的一些关键时间

Key to Exercises练习答案

Appendix

附表一 某国际货运代理公司整箱装海运价格表

附表二 某国际货运代理公司拼箱装海运价格表

附表三 与出口相关的政府职能部门网站