《商务英语沟通(第2版)》(作者艾菲德·罗伯茨、菲利普·布鲁斯)共有三位作者,两位来自以英语为母语的国家,一位是中国作者。中国作者针对中国的特殊环境,对所述内容做修正,这样的组合使本书的内容更具有针对性。
本书以英语为主,每一章节末附有中文小结,某些部分译成中文,以便使读者快速抓住要领。
本书从适当的水平展开,层层深入。书中的英语经过仔细斟酌,通俗易懂,对本科生及研究生均适用。书中大量的案例与练习都来自中国学生经常遇到的问题及挑战,而非通常此类书中常用的国外案例。
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书名 | 商务英语沟通(第2版) |
分类 | 教育考试-外语学习-英语 |
作者 | (英)艾菲德·罗伯茨//菲利普·布鲁斯 |
出版社 | 复旦大学出版社 |
下载 | ![]() |
简介 | 编辑推荐 《商务英语沟通(第2版)》(作者艾菲德·罗伯茨、菲利普·布鲁斯)共有三位作者,两位来自以英语为母语的国家,一位是中国作者。中国作者针对中国的特殊环境,对所述内容做修正,这样的组合使本书的内容更具有针对性。 本书以英语为主,每一章节末附有中文小结,某些部分译成中文,以便使读者快速抓住要领。 本书从适当的水平展开,层层深入。书中的英语经过仔细斟酌,通俗易懂,对本科生及研究生均适用。书中大量的案例与练习都来自中国学生经常遇到的问题及挑战,而非通常此类书中常用的国外案例。 内容推荐 《商务英语沟通(第2版)》作者艾菲德·罗伯茨、菲利普·布鲁斯长期从事MBA教学,并在政府和媒体机构拥有多年丰富经验,针对跨文化背景和中国特殊的商务环境,对在求职沟通、客户沟通、同事沟通、上下级沟通、危机沟通、媒体沟通等情形下如何进行有效商务沟通作了详细的剖析,提出商务沟通的基本原则、技巧和建议。穿插的大量案例和练习以及附录中对文化差异的阐释,有助于读者快速掌握实务环境中的行动要领,提升处理沟通问题的能力。 《商务英语沟通(第2版)》以浅显易懂的英语为主要讲述语言,重在对内容和技巧的实际运用能力,适用于本科、MBA的教学,也可供在职人员进修和培训使用。 目录 Introduction Chapter 1 How to Apply for the Ideal Job 1. First Steps 2. Reading Job Advertisements 3. Analysing a Specific Job Advertisement 4. What to Mention in Your Letter or Email 5. Attracting an Employers Interest 6. Hints and Tips 7. Practice Makes Perfect Notes for Your Guidance Summary Chapter 2 The R6sume and the Interview 1. The Resume or Curriculum Vitae 2. The Essentials 3. Model resume single-page version) 4. Interview Essentials 5. What Do You Do Now 6. The Big Day 7. What Do I Wear 8. What Questions Will They Ask 9. Be Positive 10. You Do the Talking II. Dealing with Negatives at the Interview 12. Strength from Weakness 13. Hints and Tips Notes for Your Guidance Summary Chapter 3 Spoken Business Communication 1. Preparing for the Talk 2. Preparing the Content 3. Practice and Presentation Techniques 4. Hints and Tips 5. Practice Makes Perfect Notes for Your Guidance Summary Chapter 4 Communicating with Colleagues and Customers 1. Unspoken Messages 2. Friendly Communications 3. Communicating Sensitively 4. Problem Communications 5. Hints and Tips 6. Hearing and Understanding--Achieving Both 7. Action 8. Checking 9, Communicating with Bosses 10. A Fact Notes for Your Guidance Summary Chapter 5 Written Communications 1. Composing Your Message 2. Written Forms of Communication 3. Lets Practise, 4. Hints and Tips Notes for Your Guidance Summary Chapter 6 Business Meetings 1. Why People Hold Meetings 2. Meeting Styles 3. Writing the Records of Business Meetings 4. The Disadvantages of a Verbatim Record 5. The Advantages of a Written Summary 6. Influence and Power 7. Evaluate 8. After Considerable Discussion 9. Who Are the Readers of the Minutes 10. Meeting Minutes 11. More Minutes 12. Why Certain Things Are Important 13. Hints and Tips 14. What's to Be Discussed Notes for Your Guidance Summary Chapter 7 Cross-cultural Business Communications 1. Is It Possible to Put Culture into Categories 2. Stereotypes and Assumptions 3. The English Language 4. Hints and Tips 5. Phenomena Which Influence Cultures, 6. Direct or Rude 7. Deference and Interruption 8. Politeness, 9. European Uriion of Differences 10. Diversity and Communication Opportunities 11. Do Some Research 12. Hints and Tips Notes for Your Guidance Summary Chapter 8 Crisis Communications 1. What Is a-Crisis 2. Why, Is Communication Essential In a Crisis 3. Hints ahd Tips 4. What Can We Do in Advance 5. The Golden Rules 6. A Crisis in Practice Notes for Your Guidance. Summary Chapter 9 Media Communications 1. Information Out 2. Press Releases 3. Press Conferences 4. Press Events 5. Say It with Pictures 6. Don't Make It Difficult 7. Th'e Big Interview 8. Questions and Answers 9. Bad Press 10. Inward Communication 11. Who Can Speak for You 12. Hints and Tips Notes for Your Guidance Summary Chapter 10 Business Communications Every Day Ten Exercises Notes for Your Guidance Summary Appendices Appendix One Cocktail Party Appendix Two The Card Game Appendix Three Mr, Mrs, Ms, Dr or John Appendix Four Getting to Know You Appendix Five Dealing with Dinner Appendix Six Sneaky Phrases Appendix Seven Karaoke Appendix Eight It's All a Matter of Face Appendix Nine Be a Chinese Culture Vulture |
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