有关国际商务领域经典案例材料的阅读是十分必要的学习过程。然而时代发展迅速，知更新极快，用于课堂教学的商务英语案例阅读教材很难及时更新，而且其涉及面也是有局限性的。自主学习可以扩大国际商务案例材料的接触面和商务英语词汇量，但又需要大量的阅读资料。本书正是为解决这些困难而设计的。全书选材新颖，收集国际商务领域的经典案例素材，在内容上力求涵盖国际商务的各个领域，融知识性与可读性于一体，每篇文章后加有注释，对文章来源及出现的生词和难句或长句进行注释或翻译。该书可供各大专院校作为教材使用，也可供从事相关工作的人员作为参考用书使用。

本书共40篇文章，所选文章短小精悍，语言通俗规范，内容包括国际商务领域一些经典的案例。每篇文章后加有注释，对文章来源及出现的生词和难句或长句进行注释或翻译。课后练习设计分为两大项：Ⅰ.阅读理解练习；Ⅱ.词汇与术语练习。每项练习都有练习指导，其练习形式多样化，读者可根据要求进行训练。各个单元不分先后，可根据兴趣和需要灵活选用。本书可帮助商务英语学习者提高阅读欣赏水平和理解能力，扩大商务知识面和词汇量。

本书可供商务英语、国际贸易、经济管理、金融、法律、财税等专业的学生作为复合型专业英语阅读教材使用，亦可供具有一定英语基础的商务工作者学习使用。

Unit 1 Wal-Mart Rules

Unit 2 Haier -- China's Manufacturing Beachhead

Unit 3 What Should Captain Collins Do?

Unit 4 A Harsh Lesson

Unit 5 Auto Industry Facing Challenges

Unit 6 Rising to the Top

Unit 7 Machine Tool Imports to Reach Record

Unit 8 Nokia's Battle to Stay World's Number One

Unit 9 Founder Refuting Overseas Acquisition Rumors

Unit 10 Cathay Strengthens Biz Presence in Mainland

Unit 11 China's IT Outsourcing Sector Rolling Along

Unit 12 Were Barbie-s HOliday Dreams Dashed?

Unit 13 Phoenix Made "China Most Valuable Brands 2004"

unit 14 Gome Advantage

Unit 15 Energized Outcome

Unit 16 Shangri-La Finds Its Way

Unit 17 Hunan TV Brings Television Shopping Crazy

Unit 18 IT's a Knockout

Unit 19 Hyundai Upbeat

Unit 20 Shanda -- Meet the Next Disney

Unit 21 Zippo Lights the Way for Selling US-made Products in China.

Unit 22 Best Worlds of Both

Unit 23 Making It in China -- Court Powerful Partners

Unit 24 Try to Get Rich Quick; But Prepare to Put in theTime

Unit 25 UTStarcom Made a Fortune in China

Unit 26 Battle for the Face of China (Ⅰ)

Unit 27 Battle for the Face of China (Ⅱ)

Unit 28 What Google should Do with Its $10 Billion War Chest

Unit 29 Taking Charge

Unit 30 Fit for a Queen

Unit 31 Intel's New Plan -- Inside Everything

Unit 32 GM Shares Tumble

Unit 33 Our Philosophy (Ⅰ)

Unit 34 Our Philosophy (Ⅱ)

Unit 35 Saving Face

Unit 36 Warmer Welcomes, Fatter Profits

Unit 37 How I Work

Unit 38 Big News at Dow Jones

Unit 39 Lenovo -- A Worldwide Leader in Technology

Unit 40 McGraw Takes The Pioneer Spirit Online