这本《iPhone App开发实战手册（影印版）》由Craig Hockenberry著，内容包括：掌握开发iPhone应用所需的工具；在开始编写代码之前设计一个伟大的应用；使用Xcode和Interface Builder创建一个复杂的应用；决定如何命名你的应用——然后投放beta测试；了解如何让应用进入App Store的独家内幕；推广你的产品、追踪销售动态，并建立强大的客户服务体系。

任何具有编程经验的人都能学会编写iPhone应用程序。但如果你想打造一个伟大的应用，就需要学习比简单编程更多的内容：还得学会如何设计和推销你的作品。这本《iPhone App开发实战手册（影印版）》由Craig Hockenberry著，易学易用，将带领你走完从勾画创意到推销产品的整个过程。

《iPhone App开发实战手册（影印版）》适合编程人员阅读。

The Missing Credits

Introduction

Part One: Getting Started with Cocoa Touch

 Chapter 1: Building Your First iPhone App

Getting the Tools

  Installing Xcode

  Getting the iPhone SDK

  What Lies Ahead for the SDK?

Exploring Your New Tools

  Every Rashlight Needs a Parts List

  Some Assembly Required

  Taking It for a Run on Your Mac

  Revision Decision

 Chapter 2: The Power of Brackets

Objective-C: The Nuts and Bolts for Your iPhone App

  The Land of Square Brackets

The Object of It All

  Telling Your Objects to Do Things

Masses of Classes

  Classes in Detail

The Methods Behind the Madness

  Categorically Speaking

  Implementation: The Brains Behind the Beauty

Creating New Classes

Managing Memory

  Take a nil Pill

  Autorelease with Ease

  Properties and Dots

Methods of Class

Initializing Objects

  Deallocation Location

Loops: For Better or For Worse

Your Exceptional Code

  Learn by Crashing

Selector Projector

Show Your id

Where to Go from Here

  Developer Documentation

  Learn to Be Lazy

 Chapter 3: Cocoa Touch: Putting Objective-C to Work

Get in Cocoa Touch

The Big Three: Models, Views, Controllers

  Views

  Models

  Controllers

Value Objects

  Let's Get Primitive

  Objectified

Collections

  Copying in Depth

  Property Lists

Mutable Versus Immutable

  Make It Mutable

  Protect Your Data

Delegation and Data Sources

Targets and Actions

  User Interface: The Hard Way

  User Interface: The Easy Way

Notifications

Singletons

  Singletons as Globals

Where to Go from Here

  The Language of Design

 Chapter 4: Design Tools: Building a Better Flashlight

Plan Before You Code

  Why Call in a Designer?

  Design Goals

  What's Unique about iPhone Design?

  The Design Process

  Living in Harmony with Your Designer

Feedback: Don't Take Your Own Word for It

  The Providers of Feedback

  Rashlight 2.O

Bigger, Stronger, Faster

  The Light Side

  The Rip Side

  The Drawing Board

Technical Design: Between Pictures and Code

  Start Naming

Where to Go from Here

  Ready to Code!

Part Two: Development in Depth

 Chapter 5: Getting Serious about Development

Beyond the Template

  Pick Your SDK

  Change Project Settings

  Change Target Settings

  Build Settings

  Duplicity

Make It Official

  Join the iPhone Developer Program

  Open the Door

  When It Fails

  You're Now Mobile

  Ready to Roll

 Chapter 6: A Flashlight for Pros

A Guided Tour

  Where to Start?

Open the Guide Book

  Rashlight_ProAppDelegate

NIB Files: Something to Look At

  MainWindow.xib

  MainView.xib

  View Sizing

  Autoresizing

  SettingsView.xib

  AboutView.xib

Refine the Look

  LightView

  IFInfoView

Making Cocoa Touch Your Own

  UIColor+Brightness

  UIView+Brightness

  UIView+Concealed

Fashion Your Models

  SOSModel

  FlashlightModel

Pull Yourself Together

  MainViewController

  SettingsViewController

  AboutViewController

Localized Languages: Capisce?

  Localizable.strings

  AboutView.xib

  Wrapping It Up

Part Three: The Business End

 Chapter 7: Finishing Touches

Beta Testing

  Your App Works for You...But

  Ad Hoc & Roll

Clean Up Your Act

  Beautification Committee

  Speaking in Tongues

Web Development

  The Site

App Store, Here You Come

 Chapter 8: For Sale

Sign on the Dotted line

  Welcome

  First Order of Business

Stake Your Claim

  Export Compliance

  Overview

  Ratings

  Upload-Show It Off

  Pricing-Pick Your Price

  Localization

  Review

  Tweak It

The Market

  Metrics

  Competition

  Two Developers, One Store

  Pricing Strategies

  Try Before You Buy

Upload

  The Final Profile

  The Final Target

  The Final Build

  The Final Upload

  The Final Test

  The First Promotion

App Review

  Make Sure You Haven't Broken Any Rules

  Coping with Rejection

Ready for Sale

  Launch Day

 Chapter 9: You've Got Customers!

Tracking Sales

  Daily Reports

  Monthly Financial Reports

  Getting Paid

Advertising and Promotion

  Press Release

  Find a Mouth

  Social Networking: Word-of-Mouth on Steroids

  The Big Bang

  Online Advertising

  Promotion Codes

  Sale Prices

  Plotting It Out

  Monitor Coverage

Customer Support

  Everything Is Perfekt

  Crash Course

  Dealing with Support Email

Product Updates

  New Info

  Welcome Back, iTunes

  Upgrades (or Lack Thereof)

  Congratulations!

Port Four: Appendix

Appendix A: Where to Go from Here

Index