When I started working in advertising I thought that ideas where the driving force of the industry. Silly me. Of course I later figured out that it was all about numbers.
But I have to say, that for the last couple of years, I've realized that it's not about numbers anymore. Numbers evolved into something else. Something worse.
INTRODUCTION
Foreword by Juan Cabral
2007 Winners
The Jury
Annual Report
EPICA D'OR 2007
Cadbury's Dairy Milk "Gorilla"
France 24 "Beyond the News"
Pepsi "Dare for More"
Diesel "Heidies"
FOOD & DRINK
Food
Confectionery & Snacks
Dairy Products
Alcoholic Drinks
Non-Alcoholic Drinks
CONSUMER SERVICES
Communication Services
Transport & Tourism
Retail Services
Financial Services
Public Interest
THE HOME
Audiovisual Equipment & Accessorie
Homes, Furnishings & Appliances
Household Maintenance
HEALTH & BEAUTY
Beauty Products & Services
Toiletries & Health Care
FASHION
Clothing & Fabrics
Footwear & Personal Accessories
AUTOMOTIVE
Automobiles
Automotive & Accessories
MEDIA & ENTERTAINMENT
Media
Recreation & Leisure
BUSINESS TO BUSINESS
Industrial & Agricultural Products
Professional Equipment & Services
Prescription Products
DIRECT MARKETING
Consumer Direct
Business to Business Direct
TECHNIQUES
Media Innovation
Advertising Photography
Illustration & Graphics
Publications
Packaging Design
INTERACTIVE
Websites (Durables)
Websites (Non-Durables)
Websites (Business to Business)
Online Ads
Online Films
Integrated Campaigns
